{"id":7528,"date":"2025-10-23T10:48:02","date_gmt":"2025-10-23T10:48:02","guid":{"rendered":"https:\/\/www.thepanelstation.com\/blog\/?p=7528"},"modified":"2025-10-23T10:52:02","modified_gmt":"2025-10-23T10:52:02","slug":"d2c-winter-wear-brands-india","status":"publish","type":"post","link":"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/","title":{"rendered":"India\u2019s D2C Winter Wear Revolution: Shaped by Online Shopping Surveys and Consumer Insights"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><span data-contrast=\"auto\">India\u2019s D2C winter wear market reflects the growing maturity and awareness of today\u2019s digital consumers. With eCommerce projected to touch <\/span>$200 billion by 2026 (IBEF)<span data-contrast=\"auto\">, shoppers are not just buying online; they\u2019re shaping how brands design, market, and deliver their products. Insights from <\/span>online shopping surveys<span data-contrast=\"auto\"> now feed into a larger ecosystem of innovation and personalization, helping brands stay agile and consumer-first.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-7\"><span data-contrast=\"auto\">This surge in <\/span>consumer awareness<span data-contrast=\"auto\"> has redefined what Indian buyers expect from their favorite winter wear labels. They seek quality backed by transparency, local craftsmanship supported by sustainability, and style driven by comfort and performance.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-8\"><span data-contrast=\"auto\">D2C brands are responding in real time, leveraging consumer insights, digital touchpoints, and data analytics to deliver experiences that resonate deeply with India\u2019s urban and semi-urban shoppers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#The_Rise_of_Direct-to-Consumer_D2C_Winterwear\" >The Rise of Direct-to-Consumer (D2C) Winterwear\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Why_Winterwear_Is_a_Prime_D2C_Opportunity\" >Why Winterwear Is a Prime D2C Opportunity\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Top_D2C_Winterwear_Brands_Redefining_Indias_Wardrobe\" >Top D2C Winterwear Brands Redefining India\u2019s Wardrobe\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#1_The_Indian_Garage_Co_TIGC\" >1. The Indian Garage Co. (TIGC)\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#2_The_Bear_House\" >2. The Bear House\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#3_Wildcraft\" >3. Wildcraft\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#4_Kisah_Apparels\" >4. Kisah Apparels\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#5_Bewakoof\" >5. Bewakoof\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#6_The_Souled_Store\" >6. The Souled Store\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Omnichannel_Retail_Where_Online_Meets_Offline\" >Omnichannel Retail: Where Online Meets Offline\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Your_Feedback_Shapes_the_Next_Collection\" >Your Feedback Shapes the Next Collection\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Actionable_Tips_for_Brands_and_Shoppers\" >Actionable Tips for Brands and Shoppers\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#For_Brands\" >For Brands:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#For_Shoppers\" >For Shoppers:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/#Conclusion\" >Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"ai-optimize-9\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Direct-to-Consumer_D2C_Winterwear\"><\/span><b><span data-contrast=\"none\">The Rise of Direct-to-Consumer (D2C) Winterwear<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ai-optimize-10\"><span data-contrast=\"none\">India\u2019s fashion retail is undergoing a massive D2C shift. Instead of relying solely on multi-brand outlets, winterwear labels now connect directly with shoppers, understanding what colors sell best in which cities or which materials suit specific climates.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-11\"><span data-contrast=\"none\">Through <\/span>online shopping surveys<span data-contrast=\"none\">, brands gather feedback in real time. For example, responses like <\/span><i><span data-contrast=\"none\">\u201cI prefer lightweight padded jackets for Bangalore\u201d<\/span><\/i><span data-contrast=\"none\"> or <\/span><i><span data-contrast=\"none\">\u201cThicker fleece hoodies for Shimla winters\u201d<\/span><\/i><span data-contrast=\"none\"> help companies customize collections by geography. These <\/span>consumer insights<span data-contrast=\"none\"> are turning guesswork into science, empowering brands to plan size mixes, forecast demand, and improve product quality faster than ever.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-12\"><span data-contrast=\"none\">From Instagram polls to post-purchase surveys, brands are creating two-way conversations that <a href=\"https:\/\/www.thepanelstation.com\/blog\/dream-destinations-2025-where-the-world-wants-to-travel-next\/\" target=\"_blank\" rel=\"noopener\">shape tomorrow\u2019s<\/a> collections.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 class=\"ai-optimize-14\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Why_Winterwear_Is_a_Prime_D2C_Opportunity\"><\/span><b><span data-contrast=\"none\">Why Winterwear Is a Prime D2C Opportunity<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ai-optimize-15\"><span data-contrast=\"none\">India\u2019s diverse climates make winterwear a unique playground for innovation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li class=\"ai-optimize-16\" aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Layering meets lifestyle:<\/span><\/b><span data-contrast=\"none\"> Urban millennials and Gen Z prefer versatile layering. One jacket that transitions from office to travel to weekend hikes.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li class=\"ai-optimize-17\" aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Omnichannel expectations:<\/span><\/b><span data-contrast=\"none\"> Even online shoppers often want to <\/span><i><span data-contrast=\"none\">feel<\/span><\/i><span data-contrast=\"none\"> the product before buying. This has pushed D2C brands to open trial-based offline stores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li class=\"ai-optimize-18\" aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Feedback-driven agility:<\/span><\/b><span data-contrast=\"none\"> With <\/span>online shopping surveys<span data-contrast=\"none\">, brands can instantly tweak colors, materials, or fits. A single insight from hundreds of responses can trigger the next best-selling product.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li class=\"ai-optimize-19\" aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"Aptos\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Sustainability:<\/span><\/b><span data-contrast=\"none\"> Many D2C winterwear labels now use recycled fleece and eco-friendly insulation based on <\/span><b><span data-contrast=\"none\">consumer insights<\/span><\/b><span data-contrast=\"none\"> indicating growing concern for sustainable fashion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p class=\"ai-optimize-20\"><span data-contrast=\"none\">In essence, D2C winterwear represents India\u2019s evolving blend of personalization, transparency, and digital convenience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-68\"><a href=\"https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/Indias-D2C-Winter-Wear-Revolution-2_page-0001.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7529 aligncenter\" src=\"https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/Indias-D2C-Winter-Wear-Revolution-2_page-0001.jpg\" alt=\"\" width=\"335\" height=\"535\" srcset=\"https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/Indias-D2C-Winter-Wear-Revolution-2_page-0001.jpg 625w, https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/Indias-D2C-Winter-Wear-Revolution-2_page-0001-188x300.jpg 188w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/a><\/p>\n<h2 class=\"ai-optimize-21\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Top_D2C_Winterwear_Brands_Redefining_Indias_Wardrobe\"><\/span><b><span data-contrast=\"none\">Top D2C Winterwear Brands Redefining India\u2019s Wardrobe<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"ai-optimize-69\"><span class=\"ez-toc-section\" id=\"1_The_Indian_Garage_Co_TIGC\"><\/span><b><span data-contrast=\"none\">1. The Indian Garage Co. (TIGC)<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-23\"><span data-contrast=\"none\">\u00a0TIGC brings fast-fashion flair to men\u2019s winterwear with quilted jackets and bomber silhouettes. Its omnichannel model, digital dominance plus offline stores mirrors how <\/span>online shopping surveys<span data-contrast=\"none\"> help identify where to expand next.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 class=\"ai-optimize-70\"><span class=\"ez-toc-section\" id=\"2_The_Bear_House\"><\/span><b><span data-contrast=\"none\">2. The Bear House<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-25\"><span data-contrast=\"none\">\u00a0Known for minimal design, The Bear House is building hybrid stores that merge online analytics with physical experience. The brand leverages <\/span>consumer insights<span data-contrast=\"none\"> to adapt fits and materials for local markets.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 class=\"ai-optimize-71\"><span class=\"ez-toc-section\" id=\"3_Wildcraft\"><\/span><b><span data-contrast=\"none\">3. Wildcraft<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-27\"><span data-contrast=\"none\">Originally an outdoor gear brand, Wildcraft\u2019s D2C reinvention includes insulated jackets and everyday windcheaters. Its reach across 200+ stores showcases how data-driven retail can scale responsibly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 class=\"ai-optimize-72\"><span class=\"ez-toc-section\" id=\"4_Kisah_Apparels\"><\/span><b><span data-contrast=\"none\">4. Kisah Apparels<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-29\"><span data-contrast=\"none\">Once focused on ethnic wear, Kisah now ventures into fusion outerwear. The brand raised \u20b913 crore to boost its D2C footprint, to plan store locations and fabric designs that resonate locally.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 class=\"ai-optimize-73\"><span class=\"ez-toc-section\" id=\"5_Bewakoof\"><\/span><b><span data-contrast=\"none\">5. Bewakoof<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-31\"><span data-contrast=\"none\">\u00a0A youth-favorite brand, Bewakoof mixes quirky design with comfortwear. Its winter line of hoodies and zip-up sweatshirts reflects trends<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 class=\"ai-optimize-74\"><span class=\"ez-toc-section\" id=\"6_The_Souled_Store\"><\/span><b><span data-contrast=\"none\">6. The Souled Store<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"ai-optimize-33\"><span data-contrast=\"none\">\u00a0Famous for pop-culture apparel, The Souled Store\u2019s fleece-lined hoodies and oversized sweatshirts blend fandom with warmth. Its omnichannel model thrives on feedback loops that merge data with creativity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 class=\"ai-optimize-35\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Omnichannel_Retail_Where_Online_Meets_Offline\"><\/span><b><span data-contrast=\"none\">Omnichannel Retail: Where Online Meets Offline<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ai-optimize-36\"><span data-contrast=\"none\">The D2C winterwear revolution thrives on balance. While digital channels provide convenience and data, physical stores build trust and engagement.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-37\"><span data-contrast=\"none\">Many brands now use insights from <\/span>online shopping surveys<span data-contrast=\"none\"> to decide which cities deserve their next flagship store. If feedback shows high demand for premium jackets in Pune or Chandigarh, expansion follows.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-38\"><span data-contrast=\"none\">Key omnichannel trends:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"ai-optimize-39\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Pop-up experiences<\/span><\/b><span data-contrast=\"none\"> \u2014 influencer-led launches attract younger audiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-40\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">City-specific collections<\/span><\/b><span data-contrast=\"none\"> \u2014 based on regional preferences from <\/span>consumer insights<span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-41\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Experience-first stores<\/span><\/b><span data-contrast=\"none\"> \u2014 merging retail with interactive brand storytelling.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"ai-optimize-42\"><span data-contrast=\"none\">According to <\/span><i><span data-contrast=\"none\">The Economic Times<\/span><\/i><span data-contrast=\"none\">, D2C brands\u2019 share in retail leasing jumped from 8% in early 2024 to 18% in 2025, proving that the hybrid retail era is here to stay.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 class=\"ai-optimize-44\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Your_Feedback_Shapes_the_Next_Collection\"><\/span><b><span data-contrast=\"none\">Your Feedback Shapes the Next Collection<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ai-optimize-45\"><span data-contrast=\"none\">Every time you participate in <\/span>online shopping surveys<span data-contrast=\"none\">, you become a co-creator in the fashion story. Your responses help brands:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li class=\"ai-optimize-46\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Identify preferred materials, fits, and color palettes<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-47\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Adjust prices to local affordability<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-48\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Launch eco-friendly and inclusive designs<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"ai-optimize-49\"><span data-contrast=\"none\">By contributing to these feedback systems, you help refine the winterwear you\u2019ll buy next.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 class=\"ai-optimize-51\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Actionable_Tips_for_Brands_and_Shoppers\"><\/span><b><span data-contrast=\"none\">Actionable Tips for Brands and Shoppers<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"ai-optimize-52\"><span class=\"ez-toc-section\" id=\"For_Brands\"><\/span><b><span data-contrast=\"none\">For Brands:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li class=\"ai-optimize-53\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Use <\/span>consumer insights<span data-contrast=\"none\"> from surveys to balance your SKU mix (e.g., 70% lightweight layers, 30% insulated jackets).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-54\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Design localized campaigns using regional weather data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-55\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Invest in offline experiences even if you\u2019re online-first. Physical trial boosts conversions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-56\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Maintain sustainability transparency; it\u2019s becoming a loyalty factor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 class=\"ai-optimize-57\"><span class=\"ez-toc-section\" id=\"For_Shoppers\"><\/span><b><span data-contrast=\"none\">For Shoppers:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li class=\"ai-optimize-58\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Check product specs like insulation, lining, and water resistance matter.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-59\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Sign up for brand newsletters and <\/span>online shopping surveys<span data-contrast=\"none\"> to access early drops and discounts.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-60\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Visit offline stores when possible; tactile experience improves decision-making.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"ai-optimize-61\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Leave genuine feedback to directly influence upcoming collections.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 class=\"ai-optimize-63\" aria-level=\"3\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b><span data-contrast=\"none\">Conclusion<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"ai-optimize-64\"><span data-contrast=\"none\">India\u2019s D2C shopping shoppers drive innovation through connection and feedback.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-65\"><span data-contrast=\"none\">At <\/span>The Panel Station<span data-contrast=\"none\">, we celebrate that power of participation. By joining <\/span><a href=\"https:\/\/www.thepanelstation.com\/blog\/mastering-the-online-rewards-program-game-with-online-surveys\/\" target=\"_blank\" rel=\"noopener\">online shopping surveys<\/a><span data-contrast=\"none\">, you share opinions that guide brands toward smarter designs, ethical choices, and better experiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-66\"><span data-contrast=\"none\">Be part of the change. Your feedback fuels the future of fashion.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p class=\"ai-optimize-67\">Sign up with The Panel Station<span data-contrast=\"none\"> and make your opinion count toward shaping the next generation of Indian winterwear.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7528\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/\"  data-item_title=\"India\u2019s D2C Winter Wear Revolution: Shaped by Online Shopping Surveys and Consumer Insights\"  data-item_image=\"https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/The-Rise-of-Direct-to-Consumer-D2C-Winterwear-1024x586.webp\"  data-item_date=\"2025-10-23T10:48:02+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.55\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"excerpt":{"rendered":"<p>India\u2019s D2C winter wear market reflects the growing maturity and awareness of today\u2019s digital consumers. With eCommerce projected to touch $200 billion by 2026 (IBEF), shoppers are not just buying online; they\u2019re shaping how brands design, market, and deliver their products. Insights from online shopping surveys now feed into a larger ecosystem of innovation and personalization, helping brands stay agile and consumer-first.\u00a0 This surge in consumer awareness has redefined what Indian buyers expect from their favorite winter wear labels. They seek quality backed by transparency, local craftsmanship supported by sustainability, and style driven by comfort and performance.\u00a0\u00a0 D2C brands are&#8230;<\/p>\n<div class=\"likebtn_container\" style=\"\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_7528\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/www.thepanelstation.com\/blog\/d2c-winter-wear-brands-india\/\"  data-item_title=\"India\u2019s D2C Winter Wear Revolution: Shaped by Online Shopping Surveys and Consumer Insights\"  data-item_image=\"https:\/\/www.thepanelstation.com\/blog\/wp-content\/uploads\/2025\/10\/The-Rise-of-Direct-to-Consumer-D2C-Winterwear-1024x586.webp\"  data-item_date=\"2025-10-23T10:48:02+00:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.55\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/div>","protected":false},"author":10,"featured_media":7531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-7528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Shopping Surveys on India\u2019s Winter Wear<\/title>\n<meta name=\"description\" content=\"India\u2019s D2C winter-wear brands use online shopping surveys to craft smart, sustainable styles driven by real consumer insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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