Brand

Does Building Your IKEA Furniture Make You Love It More? Here’s What People Said There’s something about IKEA furniture that sticks with you long after you’ve brought it home. Maybe it’s the hours spent decoding wordless instructions, or maybe it’s because you earned every piece through sweat and determination.  The Panel Station recently ran a survey across seven markets (India, Australia, the USA, KSA, UAE, […]

What Makes Absolute Pets the Top Pick for South African Pet Lovers You know that moment when you walk into a pet store and your furry friend looks at you like, “Yes hooman, I deserve everything here”?  Yeah, that’s Absolute Pets for most South Africans. It is the place where guilt, love, and luxury meet in one

Is Hismile’s Hype Brighter Than Its Results? From minimalist skincare bottles to pastel oat milk cartons, Australians have turned daily essentials into Instagram props. So, when Hismile burst onto the scene with its millennial pink kits, purple toothpastes, and influencer smiles whiter than a light bulb, the nation collectively said, “Ooh, what’s that?”  But after our recent survey of Aussie consumers, a

Hinge – The App “Designed to Be Deleted”… and Yet, Here We Are Hinge proudly calls itself “the dating app designed to be deleted.” It’s a bold claim that makes you believe true love might just be one clever prompt away. But in the real world, where “let’s grab coffee” often turns into “sorry, I got busy,” we

Is Dash Water Really Saving the Planet One Wonky Fruit at a Time? Ever noticed how Dash Water proudly flaunts “wonky fruit” on its sparkling cans – those lemons with love handles, cucumbers that are zigzag, or peaches that look like they’ve been through a lot? It’s the kind of marketing that makes you go,

Is Wakefit Healing Backs or Hyping Dreams A factual deep dive into what people really think about Wakefit, the orthopedic mattress and its claim to heal your back. Between long work hours, endless scrolling, and sitting like pretzels in front of laptops, back pain has gone from being a “dad problem” to a national issue.

Is Saudi Arabia Ready for a Fashion Makeover with Brands Like Leem? Fashion in Saudi Arabia has always been more than just what you wear. It’s a reflection of heritage, values, and identity. For decades, abayas and tailored thobes defined not just wardrobes but also a nation’s aesthetic pride. Yet today, as malls brim with

Careem: The Everything App or Just Another App? UAE Speaks! If you live in the UAE, you’ve probably opened the Careem app more often than your fridge door. From late-night biryani cravings to that last-minute ride to the airport, Careem has slowly become one of those apps that just… exist on your phone, like WhatsApp

The Great Licious Chicken Debate – Is It Really the “Juiciest Chicken”? Our consumer survey deep dived into taste, trust and what people really want from their chicken. Licious shouts a bold line – “We have the JUICIEST chicken”. When a brand declares something bold, like “the juiciest chicken” it is selling you an experience,