Is Hismile’s Hype Brighter Than Its Results?
From minimalist skincare bottles to pastel oat milk cartons, Australians have turned daily essentials into Instagram props. So, when Hismile burst onto the scene with its millennial pink kits, purple toothpastes, and influencer smiles whiter than a light bulb, the nation collectively said, “Ooh, what’s that?”
But after our recent survey of Aussie consumers, a different picture emerged. Behind the glow of influencer endorsements and glossy packaging lies a rather toothy truth.
Who’s Talking About Hismile
When we asked Australians about Hismile, a whopping 67.7% of respondents said they have never heard of Hismile, while another 16.9% had only heard the name but didn’t know what it sold. Only a small 6.2% had actually used their products, and just 16.9% had seen them floating around social media.
In other words, Hismile might be insta-famous, but it’s not exactly household famous.
The brand has clearly nailed visibility in influencer and social circles but not necessarily in everyday consumer life. That means while it looks viral, it might actually be more “niche aesthetic” than mass movement.
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PAP+ vs. Peroxide
Hismile’s biggest flex is their PAP+ whitening formula, promoted as a safer, non-sensitivity alternative to peroxide. But 80% of respondents had no idea what PAP+ even is, while just 9.2% believed it works as well as peroxide.
The marketing might sound science-y, but if your consumers don’t understand the claim, it’s not connecting. PAP+ may be a gentler formula, but the “science gap” shows that Hismile’s cool-factor messaging might be overshadowing its educational storytelling.
Sensitivity Check and Whitening That Wears Off Fast
Hismile swears by its “non-sensitive” promise, but among those who actually tried it, only 7.7% said it was super gentle, while 10.8% experienced mild sensitivity. The rest 81.5% haven’t tried it yet.
That “non-sensitive” label sounds comforting, but very few have verified it firsthand. In essence,
When it came to actual results, 6.2% noticed whiter teeth, 4.6% saw slight brightness but said it didn’t last.
The results sound more “good for selfies” than “dentist-approved.” It’s possible that Hismile’s whitening impact is more short-term optical illusion, a fast-fix before a night out rather than a clinical upgrade.
The Purple Paste Promise: Gimmick or Genius?
The V34 Color Corrector, a toothpaste that’s literally purple, promises instant brightness through color theory. But is it effective?
According to our survey:
• 9.2% said it worked for quick results
• 10.8% said it was more of a short-term illusion
• 80% never tried it
The purple paste is fun, photogenic, and a great conversation starter. But with only a tiny fraction reporting visible results, the product may be more of a cosmetic trick than a real transformation.
Who Do Australians Trust for Their Teeth
If you think influencers hold all the power — not here. An overwhelming 86.2% said they trust dentists the most, and literally 0% said influencers.
Australians might double-tap a #Hismile post, but when it comes to oral care, they’ll still take advice from a doctor over a TikToker.
The Price of a Pretty Smile
When asked if Hismile’s pricing is justified, only 7.7% said it’s worth it, 10.8% found it slightly overpriced, and 12.3% said too expensive for what it delivers. The rest, 69.2%, simply weren’t sure, likely because they haven’t used it.
Hismile’s biggest problem might not be awareness but retention. 80% of our respondents said they have never bought Hismile for oral care.
Hismile might be great for a one-time experiment like glitter lip gloss or kombucha. People try it for novelty but don’t necessarily come back for the long-term benefits.
Would You Recommend Hismile
Finally, when asked if they’d recommend Hismile:
• 9.2% said yes
• 16.9% said maybe, for fun
• 21.5% said not really — too much hype
• 52.3% said no, didn’t see real results
The brand may win hearts online, but it’s struggling to earn trust offline. Consumers today want evidence-backed results.
The Glow-Up That Needs More Grit
Hismile represents the new age of marketing — influencer-fuelled, design-driven, and youth-coded. But the survey suggests that Australians have evolved past surface-level sparkle.
They want proof, not promises. Results, not reels.
Hismile has nailed attention, but it hasn’t yet mastered affection.
For now, the jury’s out. But one thing’s certain: if Hismile wants to move from hype to habit, it’ll need to shift from filters to facts and make sure those bright smiles shine beyond the screen.
