{"id":1382,"date":"2025-11-16T06:24:25","date_gmt":"2025-11-16T06:24:25","guid":{"rendered":"https:\/\/www.thepanelstation.com\/insights-stories\/?p=1382"},"modified":"2026-02-26T11:05:55","modified_gmt":"2026-02-26T11:05:55","slug":"does-building-ikea-furniture-make-you-love-it-more","status":"publish","type":"post","link":"https:\/\/www.thepanelstation.com\/insights-stories\/does-building-ikea-furniture-make-you-love-it-more\/","title":{"rendered":"IKEA Lovers, Assemble (Literally)!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1382\" class=\"elementor elementor-1382\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e8bb4 banner e-flex e-con-boxed e-con e-parent\" data-id=\"c9e8bb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d11d2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"11d11d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"500\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-38.png\" class=\"attachment-full size-full wp-image-12112\" alt=\"IKEA Furniture\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-38.png 1440w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-38-300x104.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-38-1024x356.png 1024w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-38-768x267.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd6ab5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"2cd6ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"800\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23.png\" class=\"attachment-large size-large wp-image-12114\" alt=\"IKEA Furniture\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23.png 801w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23-300x300.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23-150x150.png 150w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23-768x767.png 768w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-23-700x700.png 700w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1552d09 elementor-widget elementor-widget-html\" data-id=\"1552d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.single-post .site-content > .ast-container {\n        max-width: 1280px;\n        padding: 0;\n}\n.banner img.attachment-full {width: 100%;}  \n.custom-image-grid, div#ez-toc-container, .likebtn_container, [type='radio']:checked + label:after, [type='radio']:not(:checked) + label:after, [type='radio']:checked + label:before, [type='radio']:not(:checked) + label:before {\n    display: none !important;\n}    \n.wpforms-page-indicator-page-progress {\n    background: #0095a9 !important;\n}\nbutton.wpforms-page-button.wpforms-page-next, button.wpforms-submit {\n    background: #0095a9 !important;\n    border: none;\n}\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n    const offset = 150; \/\/ Gap from top (change as needed)\n\n    document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n        anchor.addEventListener(\"click\", function(e) {\n            const targetID = this.getAttribute(\"href\").slice(1);\n            const target = document.getElementById(targetID);\n\n            if (target) {\n                e.preventDefault();\n                const topPos = target.getBoundingClientRect().top + window.pageYOffset - offset;\n\n                window.scrollTo({\n                    top: topPos,\n                    behavior: \"smooth\"\n                });\n            }\n        });\n    });\n});\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85037c2 e-flex e-con-boxed e-con e-parent\" data-id=\"85037c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4166e6b elementor-widget elementor-widget-heading\" data-id=\"4166e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IKEA Lovers, Assemble<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a991a17 elementor-widget elementor-widget-heading\" data-id=\"a991a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What building furniture quietly reveals about pride, control, and why effort makes things feel like \u201cours\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2cf9 elementor-widget elementor-widget-text-editor\" data-id=\"d8d2cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">There\u2019s\u00a0a specific kind of satisfaction that comes from tightening the last screw and stepping back.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Not because the furniture is perfect, but because you did it. You turned a flat box into something that holds your life.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We analysed opinions of\u00a0111,441 people to\u00a0explore\u00a0whether building IKEA furniture changes how much people value it, how personal the IKEA experience feels, what keeps people coming back, and whether the DIY element is part of the emotional attachment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>Now, it\u2019s your turn!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8406bb2 e-con-full e-flex e-con e-child\" data-id=\"8406bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06614d4 elementor-widget elementor-widget-shortcode\" data-id=\"06614d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div 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100%;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457.box-apm .apm-title-box div{\t\t\t\tfont-size: 15px;\t\t\t\ttext-align: left;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e234dfd7457.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e234dfd7457{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-120{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-120{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e234dfd7457.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main radioOption' id='ays-poll-container-120' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div                dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm ays-minimal-theme choosing-poll ays-poll-id-69e234dfd7457 '        id='ays-poll-id-69e234dfd7457'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='120'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e234dfd7457 ays_question'><p><strong><span class=\"TextRun SCXW65327162 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW65327162 BCX0\">When you look at something you built yourself, you usually feel\u2026<\/span><\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e234dfd7457 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers apm-answers-without-submit ays_poll_list_view_container'>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e234dfd7457  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-0-ays-poll-id-69e234dfd7457' value='764' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-0-ays-poll-id-69e234dfd7457' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Proud<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e234dfd7457  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-1-ays-poll-id-69e234dfd7457' value='765' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-1-ays-poll-id-69e234dfd7457' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Relieved <\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e234dfd7457  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-2-ays-poll-id-69e234dfd7457' value='766' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-2-ays-poll-id-69e234dfd7457' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'> Tired<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e234dfd7457  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-3-ays-poll-id-69e234dfd7457' value='767' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-3-ays-poll-id-69e234dfd7457' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Weirdly attached<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i 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class=\"elementor-element elementor-element-ae5b73c e-flex e-con-boxed e-con e-parent\" data-id=\"ae5b73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c46905 e-con-full e-flex e-con e-child\" data-id=\"7c46905\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a10bf0e elementor-widget elementor-widget-heading\" data-id=\"a10bf0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Building doesn\u2019t just create furniture. It creates ownership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32be80 elementor-widget elementor-widget-text-editor\" data-id=\"d32be80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nearly half say building IKEA furniture makes them value it more (<\/span><b><span data-contrast=\"auto\">48.8%<\/span><\/b><span data-contrast=\"auto\">), and another\u00a0<\/span><b><span data-contrast=\"auto\">26%<\/span><\/b><span data-contrast=\"auto\">\u00a0feel\u00a0somewhat more\u00a0attached. Only\u00a0<\/span><b><span data-contrast=\"auto\">10.8%<\/span><\/b><span data-contrast=\"auto\">\u00a0say it makes no difference.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That tells you something simple: effort changes the relationship. The object becomes a record of your patience, your problem-solving, and your willingness to finish what you started.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfb2389 e-con-full e-flex e-con e-child\" data-id=\"dfb2389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f33eb0 elementor-widget elementor-widget-donut_google_chart\" data-id=\"7f33eb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"donut_google_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t\n<div class=\"chart-box\">\n\t<div class=\"google-chart-texture\">\n\t\t<p>No Data Found<\/p>\n\t<\/div>\n\t<div class=\"graphina-google-chart \"\n        data-common_filter_id=\"\"\n\t\tdata-chart_type=\"donut_google\"\n\t\tdata-chart_type_static=\"DountChart\"\n\t\tdata-element_id=\"7f33eb0\"\n\t\tdata-chart_options='{&quot;title&quot;:&quot;&quot;,&quot;titleTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;chartArea&quot;:{&quot;left&quot;:&quot;10%&quot;,&quot;right&quot;:&quot;5%&quot;},&quot;height&quot;:350,&quot;tooltip&quot;:{&quot;showColorCode&quot;:true,&quot;textStyle&quot;:{&quot;fontSize&quot;:10,&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;black&quot;},&quot;trigger&quot;:&quot;focus&quot;,&quot;text&quot;:&quot;percentage&quot;},&quot;backgroundColor&quot;:&quot;&quot;,&quot;legend&quot;:{&quot;position&quot;:&quot;bottom&quot;,&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:10,&quot;color&quot;:&quot;black&quot;},&quot;alignment&quot;:&quot;center&quot;},&quot;colors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;,&quot;#1A3E73&quot;],&quot;reverseCategories&quot;:false,&quot;showLables&quot;:false,&quot;pieSliceText&quot;:&quot;&quot;,&quot;pieSliceBorderColor&quot;:&quot;#ffffff&quot;,&quot;pieSliceTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;pieHole&quot;:0.5}'\n\t\tdata-chart_data='{&quot;rows&quot;:[[&quot;Value it more&quot;,48.8],[&quot;Somewhat attached&quot;,26],[&quot;Not really&quot;,14],[&quot;No difference.&quot;,10.8]],&quot;columns&quot;:[[&quot;string&quot;,&quot;Month&quot;],[&quot;number&quot;,&quot;Sales&quot;]]}'\n\t\tdata-extra_data='{&quot;show_annotation&quot;:false,&quot;chart_annotation_prefix_postfix&quot;:false,&quot;chart_annotation_prefix&quot;:&quot;&quot;,&quot;chart_data_series_count_dynamic&quot;:4,&quot;chart_annotation_postfix&quot;:&quot;&quot;,&quot;chart_data_option&quot;:false,&quot;chart_csv_column_wise_enable&quot;:false,&quot;chart_dynamic_data_option&quot;:&quot;&quot;,&quot;chart_csv_x_columns&quot;:&quot;&quot;,&quot;chart_csv_y_columns&quot;:&quot;&quot;,&quot;chart_csv_x_columns_sql&quot;:&quot;&quot;,&quot;chart_csv_y_columns_sql&quot;:&quot;&quot;,&quot;element_import_from_table_dynamic_key&quot;:&quot;&quot;,&quot;current_post_id&quot;:1382,&quot;graphina_prefix&quot;:&quot;iq_&quot;,&quot;can_chart_reload_ajax&quot;:false,&quot;interval_data_refresh&quot;:15,&quot;is_chart_horizontal&quot;:false,&quot;prefix&quot;:&quot;&quot;,&quot;suffix&quot;:&quot;&quot;}'\n\t\tdata-settings='[]'\n        style=\"height: 350px\"\n\t\t>\n\t<\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaGoogleDonutChart && typeof window.graphinaGoogleDonutChart.observeChartElement === 'function') {\n                window.graphinaGoogleDonutChart.observeChartElement($('.graphina-google-chart[data-element_id=\"7f33eb0\"]'), 'PieChart');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-7f33eb0-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa65f55 elementor-widget elementor-widget-text-editor\" data-id=\"fa65f55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW237723814 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237723814 BCX0\">Why this matters: <\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW237723814 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW237723814 BCX0\">In a world where most things arrive ready-made, building something becomes proof that you can still create.<\/span><\/span><\/p><p><strong>Here\u2019s a question for you!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894df11 elementor-widget elementor-widget-shortcode\" data-id=\"894df11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_121\" name=\"ays_finish_poll_121\" value=\"50d941f724\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/1382\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_121\" name=\"ays_finish_poll_show_res_121\" value=\"50d941f724\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/1382\" \/><style>        #ays-poll-id-69e234dfdd54b.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e234dfdd54b div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e234dfdd54b .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e234dfdd54b.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 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\tcolor: initial !important;\t\t}        .ays-poll-id-69e234dfdd54b.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e234dfdd54b.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e234dfdd54b .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e234dfdd54b .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e234dfdd54b .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e234dfdd54b.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e234dfdd54b.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e234dfdd54b.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e234dfdd54b .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e234dfdd54b .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e234dfdd54b.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e234dfdd54b.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e234dfdd54b.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e234dfdd54b.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e234dfdd54b.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e234dfdd54b.box-apm 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label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e234dfdd54b .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e234dfdd54b{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-121{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-121{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e234dfdd54b.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                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data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e234dfdd54b '        id='ays-poll-id-69e234dfdd54b'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='121'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e234dfdd54b ays_question'><p><strong>Do you value what you buy, or what you build?<\/strong><\/p><\/div><div class='ays-poll-id-69e234dfdd54b hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main 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style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>  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answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bfd48 e-flex e-con-boxed e-con e-parent\" data-id=\"38bfd48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cae56d e-con-full e-flex e-con e-child\" data-id=\"7cae56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ff799 elementor-widget elementor-widget-heading\" data-id=\"88ff799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. The DIY meaning isn\u2019t universal. It shifts with what \u201chome\u201d represents <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7abb5b9 elementor-widget elementor-widget-text-editor\" data-id=\"7abb5b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The same act feels different depending on what IKEA stands for in your life. In some places, the \u201cvalue boost\u201d from assembling is extremely high, like India (<\/span><b><span data-contrast=\"auto\">86.9%<\/span><\/b><span data-contrast=\"auto\">) and Saudi Arabia (<\/span><b><span data-contrast=\"auto\">86.7%<\/span><\/b><span data-contrast=\"auto\">), while it is much lower in Australia (<\/span><b><span data-contrast=\"auto\">33.3%<\/span><\/b><span data-contrast=\"auto\">) and closer to the middle in the US (<\/span><b><span data-contrast=\"auto\">41.4%<\/span><\/b><span data-contrast=\"auto\">) and UK (<\/span><b><span data-contrast=\"auto\">40.8%<\/span><\/b><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That spread suggests something deeper than furniture: in some contexts, assembling feels like mobility, self-sufficiency, and a new kind of adulthood. In others,\u00a0it\u2019s\u00a0simply a practical task, useful, but not identity-shaping.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce9096d e-con-full e-flex e-con e-child\" data-id=\"ce9096d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a20662f elementor-widget elementor-widget-bar_google_chart\" data-id=\"a20662f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"bar_google_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t\n<div class=\"chart-box\">\n\t<div class=\"google-chart-texture\">\n\t\t<p>No Data Found<\/p>\n\t<\/div>\n\t<div class=\"graphina-google-chart \"\n        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of Respondents (%)&quot;}],&quot;rows&quot;:[[&quot;Australia&quot;,33.3],[&quot;India&quot;,86.9],[&quot;Saudi Arabia&quot;,86.7],[&quot;South Africa &quot;,71.6],[&quot;UAE &quot;,83.7],[&quot;UK&quot;,40.8],[&quot;USA &quot;,41.4]]}'\n\t\tdata-extra_data='{&quot;show_annotation&quot;:false,&quot;chart_annotation_prefix_postfix&quot;:false,&quot;chart_annotation_prefix&quot;:&quot;&quot;,&quot;chart_data_series_count_dynamic&quot;:1,&quot;chart_annotation_postfix&quot;:&quot;&quot;,&quot;chart_data_option&quot;:false,&quot;chart_csv_column_wise_enable&quot;:false,&quot;chart_dynamic_data_option&quot;:&quot;&quot;,&quot;chart_csv_x_columns&quot;:&quot;&quot;,&quot;chart_csv_y_columns&quot;:&quot;&quot;,&quot;chart_csv_x_columns_sql&quot;:&quot;&quot;,&quot;chart_csv_y_columns_sql&quot;:&quot;&quot;,&quot;element_import_from_table_dynamic_key&quot;:&quot;&quot;,&quot;current_post_id&quot;:1382,&quot;graphina_prefix&quot;:&quot;iq_&quot;,&quot;can_chart_reload_ajax&quot;:false,&quot;interval_data_refresh&quot;:15,&quot;is_chart_horizontal&quot;:false}'\n\t\tdata-settings='[]'\n        style=\"height: 350px\"\n\t\t>\n\t<\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaGoogleBarChart && typeof window.graphinaGoogleBarChart.observeChartElement === 'function') {\n                window.graphinaGoogleBarChart.observeChartElement($('.graphina-google-chart[data-element_id=\"a20662f\"]'), 'BarChart');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-a20662f-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779abef elementor-widget elementor-widget-text-editor\" data-id=\"779abef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW121315928 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121315928 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW121315928 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121315928 BCX0\">The same product can carry different emotional weight depending on whether life feels stable or still being built.<\/span><\/span><\/p><p><strong>Quick question!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23641d5 elementor-widget elementor-widget-shortcode\" data-id=\"23641d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_122\" name=\"ays_finish_poll_122\" value=\"50d941f724\" \/><input type=\"hidden\" name=\"_wp_http_referer\" 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#1a3e73;\t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e234dfe36b2.ays-minimal-theme 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#ays-poll-id-69e234dfe36b2.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e234dfe36b2 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e234dfe36b2 .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e234dfe36b2 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e234dfe36b2.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e234dfe36b2.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e234dfe36b2.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e234dfe36b2 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e234dfe36b2 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e234dfe36b2.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e234dfe36b2.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e234dfe36b2.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e234dfe36b2.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e234dfe36b2.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e234dfe36b2.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e234dfe36b2.box-apm .ays-poll-maker-text-answer-main 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.ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e234dfe36b2.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e234dfe36b2{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-122{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-122{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e234dfe36b2.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-122' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e234dfe36b2 '        id='ays-poll-id-69e234dfe36b2'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='122'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e234dfe36b2 ays_question'><p><strong>When you buy home items, are you building comfort,status,independence, or just functionality?<\/strong><\/p><\/div><div class='ays-poll-id-69e234dfe36b2 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e234dfe36b2'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e234dfe36b2'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e234dfe36b2'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>  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answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff7650 e-flex e-con-boxed e-con e-parent\" data-id=\"1ff7650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df1a4a2 e-con-full e-flex e-con e-child\" data-id=\"df1a4a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff5aab elementor-widget elementor-widget-heading\" data-id=\"9ff5aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. IKEA feels personal because it sells choice, not just objects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf81d1 elementor-widget elementor-widget-text-editor\" data-id=\"ccf81d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">For most people, IKEA shopping\u00a0doesn\u2019t\u00a0feel like a normal retail trip.\u00a0<\/span><b><span data-contrast=\"auto\">46.5%<\/span><\/b><span data-contrast=\"auto\">\u00a0say it feels much more personal, and\u00a0<\/span><b><span data-contrast=\"auto\">37.5%<\/span><\/b><span data-contrast=\"auto\">\u00a0say it feels slightly different. Only\u00a0<\/span><b><span data-contrast=\"auto\">4.1%<\/span><\/b><span data-contrast=\"auto\">\u00a0say it feels the same as other stores.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That \u201cpersonal\u201d feeling makes sense when you think about\u00a0what\u2019s\u00a0happening in-store. 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class='ays-poll-id-69e234dfe64ab ays_question'><p><strong>Do you shop for furniture, or do you shop for a feeling of \u201cthis could be my life\u201d?<\/strong><\/p><\/div><div class='ays-poll-id-69e234dfe64ab hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e234dfe64ab'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e234dfe64ab'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label 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answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c13a11 e-flex e-con-boxed e-con e-parent\" data-id=\"6c13a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e5179b e-con-full e-flex e-con e-child\" data-id=\"8e5179b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7291c elementor-widget elementor-widget-heading\" data-id=\"1e7291c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. People like IKEA\u2019s quality, but they don\u2019t live there every weekend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2a480 elementor-widget elementor-widget-text-editor\" data-id=\"ce2a480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">On quality, the sentiment is largely strong:<\/span><b><span data-contrast=\"auto\">47.4%<\/span><\/b><span data-contrast=\"auto\">\u00a0rate it excellent and\u00a0<\/span><b><span data-contrast=\"auto\">40.2%<\/span><\/b><span data-contrast=\"auto\"> rate it good, while only <\/span><b><span data-contrast=\"auto\">1.8%<\/span><\/b><span data-contrast=\"auto\">\u00a0rate it poor. But shopping frequency suggests IKEA is more of a \u201clife moment\u201d store than a weekly habit:\u00a0<\/span><b><span data-contrast=\"auto\">58.9%<\/span><\/b><span data-contrast=\"auto\">\u00a0go once a year or less.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That combination is interesting. It suggests people trust the value, but they visit when something changes: a move, a new room, a new chapter, a reset.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e11bcee elementor-widget elementor-widget-text-editor\" data-id=\"e11bcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW37275194 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37275194 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW37275194 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37275194 BCX0\">Some brands become part of your routine. 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style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-124' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e234dfe8fdf '        id='ays-poll-id-69e234dfe8fdf'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='124'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e234dfe8fdf ays_question'><p><strong>When was the last time your home changed because your life changed?<\/strong><\/p><\/div><div class='ays-poll-id-69e234dfe8fdf hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e234dfe8fdf'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e234dfe8fdf'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your 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09:22:46","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center 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answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4249559 e-flex e-con-boxed e-con e-parent\" data-id=\"4249559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5879183 elementor-widget elementor-widget-heading\" data-id=\"5879183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The \u201cassembly experience\u201d is a psychological payoff, not a convenience feature<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67857de elementor-widget elementor-widget-text-editor\" data-id=\"67857de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When asked how assembling feels, many describe it as enjoyable or meaningful:\u00a0<\/span><b><span data-contrast=\"auto\">43.8%<\/span><\/b><span data-contrast=\"auto\">\u00a0find it fun and satisfying, and\u00a0<\/span><b><span data-contrast=\"auto\">37.2%<\/span><\/b><span data-contrast=\"auto\">\u00a0call it\u00a0challenging\u00a0but rewarding. A smaller share\u00a0skip\u00a0the experience and hire help (<\/span><b><span data-contrast=\"auto\">9.5%<\/span><\/b><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This split reveals a modern tension. People want convenience, but they also want the pride that comes from effort. Assembly becomes a tiny rite of passage, especially when life feels increasingly automated.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Here\u2019s\u00a0the gentle challenge:<\/span>\u00a0<br \/><span data-contrast=\"auto\">If you would pay extra to avoid assembly, are you buying convenience, or avoiding the feeling of being overwhelmed?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea239b elementor-widget elementor-widget-text-editor\" data-id=\"8ea239b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW139529399 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139529399 BCX0\">Why this matters: <\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW139529399 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139529399 BCX0\">Sometimes \u201cDIY\u201d <\/span><span class=\"NormalTextRun SCXW139529399 BCX0\">isn\u2019t <\/span><span class=\"NormalTextRun SCXW139529399 BCX0\">about loving effort. <\/span><span class=\"NormalTextRun SCXW139529399 BCX0\">It\u2019s <\/span><span class=\"NormalTextRun SCXW139529399 BCX0\">about proving you still can handle it.<\/span><\/span><\/p><p><strong>Now, it\u2019s your turn!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01082e3 e-con-full e-flex e-con e-child\" data-id=\"01082e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2108b79 elementor-widget elementor-widget-shortcode\" data-id=\"2108b79\" data-element_type=\"widget\" data-e-type=\"widget\" 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768px){\t\t\t#ays-poll-id-69e234dfebaa6.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e234dfebaa6.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e234dfebaa6 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e234dfebaa6.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e234dfebaa6{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-125{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-125{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e234dfebaa6.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                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                   <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_125\" name=\"ays_finish_poll_show_res_125\" value=\"50d941f724\" \/><input type=\"hidden\" name=\"_wp_http_referer\" 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'{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-08 10:02:22","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6420ec8 e-flex e-con-boxed e-con e-parent\" data-id=\"6420ec8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00f6c38 elementor-widget elementor-widget-heading\" data-id=\"00f6c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Even IKEA loyalty is practical, but the emotion sits underneath it <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43399e0 elementor-widget elementor-widget-text-editor\" data-id=\"43399e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When people explain why they return, the top pull is value:\u00a0<\/span><b><span data-contrast=\"auto\">52.4%<\/span><\/b><span data-contrast=\"auto\">\u00a0point to quality for the price. Design matters too (<\/span><b><span data-contrast=\"auto\">27.9%<\/span><\/b><span data-contrast=\"auto\">\u00a0for Scandinavian designs), while the in-store experience (<\/span><b><span data-contrast=\"auto\">11.8%<\/span><\/b><span data-contrast=\"auto\">) and the assembly thrill (<\/span><b><span data-contrast=\"auto\">7.8%<\/span><\/b><span data-contrast=\"auto\">) are\u00a0smaller, but\u00a0telling.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ba5a5 elementor-widget elementor-widget-distributed_column_chart\" data-id=\"e8ba5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"distributed_column_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t\n<div class=\"chart-box\">\n    <div class=\"graphina-elementor-chart \"\n        data-common_filter_id=\"\"\n        data-chart_type=\"distributed_column\"\n        data-element_id=\"e8ba5a5\"\n        data-chart_options=\"{&quot;series&quot;:[{&quot;name&quot;:&quot;Percentage of Respondents (%)&quot;,&quot;data&quot;:[52.4,27.9,11.8,7.8]}],&quot;chart&quot;:{&quot;id&quot;:&quot;e8ba5a5&quot;,&quot;background&quot;:&quot;&quot;,&quot;height&quot;:350,&quot;type&quot;:&quot;distributed_column&quot;,&quot;stacked&quot;:&quot;&quot;,&quot;toolbar&quot;:{&quot;offsetX&quot;:0,&quot;offsetY&quot;:0,&quot;show&quot;:false,&quot;export&quot;:{&quot;csv&quot;:{&quot;filename&quot;:&quot;&quot;},&quot;svg&quot;:{&quot;filename&quot;:&quot;&quot;},&quot;png&quot;:{&quot;filename&quot;:&quot;&quot;}},&quot;tools&quot;:{&quot;download&quot;:false}},&quot;zoom&quot;:{&quot;enabled&quot;:false},&quot;dropShadow&quot;:{&quot;enabled&quot;:false,&quot;top&quot;:0,&quot;left&quot;:0,&quot;blur&quot;:0,&quot;color&quot;:&quot;&quot;,&quot;opacity&quot;:0},&quot;animations&quot;:{&quot;enabled&quot;:true,&quot;speed&quot;:800,&quot;delay&quot;:150},&quot;locales&quot;:[{&quot;name&quot;:&quot;en_US&quot;,&quot;options&quot;:{&quot;toolbar&quot;:{&quot;download&quot;:&quot;Download SVG&quot;,&quot;selection&quot;:&quot;Selection&quot;,&quot;selectionZoom&quot;:&quot;Selection Zoom&quot;,&quot;zoomIn&quot;:&quot;Zoom In&quot;,&quot;zoomOut&quot;:&quot;Zoom Out&quot;,&quot;pan&quot;:&quot;Panning&quot;,&quot;reset&quot;:&quot;Reset Zoom&quot;,&quot;menu&quot;:&quot;Menu&quot;,&quot;exportToSVG&quot;:&quot;Download SVG&quot;,&quot;exportToPNG&quot;:&quot;Download PNG&quot;,&quot;exportToCSV&quot;:&quot;Download CSV&quot;},&quot;months&quot;:[&quot;January&quot;,&quot;February&quot;,&quot;March&quot;,&quot;April&quot;,&quot;May&quot;,&quot;June&quot;,&quot;July&quot;,&quot;August&quot;,&quot;September&quot;,&quot;October&quot;,&quot;November&quot;,&quot;December&quot;],&quot;shortMonths&quot;:[&quot;Jan&quot;,&quot;Feb&quot;,&quot;Mar&quot;,&quot;Apr&quot;,&quot;May&quot;,&quot;Jun&quot;,&quot;Jul&quot;,&quot;Aug&quot;,&quot;Sep&quot;,&quot;Oct&quot;,&quot;Nov&quot;,&quot;Dec&quot;],&quot;days&quot;:[&quot;Sunday&quot;,&quot;Monday&quot;,&quot;Tuesday&quot;,&quot;Wednesday&quot;,&quot;Thursday&quot;,&quot;Friday&quot;,&quot;Saturday&quot;],&quot;shortDays&quot;:[&quot;Sun&quot;,&quot;Mon&quot;,&quot;Tue&quot;,&quot;Wed&quot;,&quot;Thu&quot;,&quot;Fri&quot;,&quot;Sat&quot;]}}],&quot;defaultLocale&quot;:&quot;en_US&quot;},&quot;xaxis&quot;:{&quot;tickAmount&quot;:6,&quot;position&quot;:&quot;bottom&quot;,&quot;labels&quot;:{&quot;show&quot;:true,&quot;rotateAlways&quot;:false,&quot;rotate&quot;:0,&quot;offsetX&quot;:0,&quot;offsetY&quot;:0,&quot;trim&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;}},&quot;tooltip&quot;:{&quot;enabled&quot;:false},&quot;crosshairs&quot;:{&quot;show&quot;:false},&quot;categories&quot;:[&quot;Quality for the price &quot;,&quot; Unique Scandinavian designs &quot;,&quot;In-store experience&quot;,&quot; Assembly 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Data Available&quot;,&quot;align&quot;:&quot;center&quot;,&quot;verticalAlign&quot;:&quot;middle&quot;,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontFamily&quot;:&quot;Poppins&quot;,&quot;fontWeight&quot;:&quot;&quot;}},&quot;tooltip&quot;:{&quot;enabled&quot;:true,&quot;theme&quot;:&quot;light&quot;,&quot;intersect&quot;:true,&quot;shared&quot;:false},&quot;responsive&quot;:[{&quot;breakpoint&quot;:1024,&quot;options&quot;:{&quot;chart&quot;:{&quot;height&quot;:350},&quot;dataLabels&quot;:{&quot;enabled&quot;:false,&quot;style&quot;:{&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;colors&quot;:[null]},&quot;background&quot;:{&quot;enabled&quot;:false,&quot;borderRadius&quot;:0,&quot;foreColor&quot;:&quot;#ffffff&quot;,&quot;borderWidth&quot;:1,&quot;borderColor&quot;:&quot;#ffffff&quot;}},&quot;yaxis&quot;:{&quot;labels&quot;:{&quot;show&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;xaxis&quot;:{&quot;labels&quot;:{&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;legend&quot;:{&quot;showForSingleSeries&quot;:true,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;position&quot;:&quot;bottom&quot;,&quot;horizontalAlign&quot;:&quot;center&quot;,&quot;labels&quot;:{&quot;colors&quot;:&quot;#000000&quot;}}}},{&quot;breakpoint&quot;:767,&quot;options&quot;:{&quot;chart&quot;:{&quot;height&quot;:350},&quot;dataLabels&quot;:{&quot;enabled&quot;:false,&quot;style&quot;:{&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;colors&quot;:[null]},&quot;background&quot;:{&quot;enabled&quot;:false,&quot;borderRadius&quot;:0,&quot;foreColor&quot;:&quot;#ffffff&quot;,&quot;borderWidth&quot;:1,&quot;borderColor&quot;:&quot;#ffffff&quot;}},&quot;yaxis&quot;:{&quot;labels&quot;:{&quot;show&quot;:true,&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;xaxis&quot;:{&quot;labels&quot;:{&quot;style&quot;:{&quot;colors&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;}}},&quot;legend&quot;:{&quot;showForSingleSeries&quot;:true,&quot;fontSize&quot;:&quot;12px&quot;,&quot;fontWeight&quot;:&quot;&quot;,&quot;position&quot;:&quot;bottom&quot;,&quot;horizontalAlign&quot;:&quot;center&quot;,&quot;labels&quot;:{&quot;colors&quot;:&quot;#000000&quot;}}}}],&quot;colors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;,&quot;#1A3E73&quot;],&quot;plotOptions&quot;:{&quot;bar&quot;:{&quot;columnWidth&quot;:&quot;50%&quot;,&quot;distributed&quot;:true,&quot;borderRadius&quot;:0,&quot;dataLabels&quot;:{&quot;position&quot;:&quot;top&quot;,&quot;orientation&quot;:&quot;horizontal&quot;}}},&quot;fill&quot;:{&quot;type&quot;:&quot;classic&quot;,&quot;opacity&quot;:1,&quot;colors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;,&quot;#1A3E73&quot;],&quot;gradient&quot;:{&quot;gradientToColors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;,&quot;#1A3E73&quot;],&quot;type&quot;:null,&quot;inverseColors&quot;:false,&quot;opacityFrom&quot;:null,&quot;opacityTo&quot;:null},&quot;pattern&quot;:{&quot;style&quot;:[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;],&quot;width&quot;:6,&quot;height&quot;:6,&quot;strokeWidth&quot;:2}},&quot;grid&quot;:{&quot;borderColor&quot;:&quot;#90A4AE&quot;,&quot;yaxis&quot;:{&quot;lines&quot;:{&quot;show&quot;:false}}},&quot;position&quot;:&quot;bottom&quot;}\"\n 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       data-settings=\"[]\"\n        style=\"height: 350px;\"\n    >\n    <\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaDistributeColumnChart && typeof window.graphinaDistributeColumnChart.observeChartElement === 'function') {\n                window.graphinaDistributeColumnChart.observeChartElement($('.graphina-elementor-chart[data-element_id=\"e8ba5a5\"]'), 'distributed_column');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-e8ba5a5-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217c364 elementor-widget elementor-widget-text-editor\" data-id=\"217c364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">And when asked about top reasons to choose IKEA, affordability (<\/span><b><span data-contrast=\"auto\">35.7%<\/span><\/b><span data-contrast=\"auto\">) and unique design (<\/span><b><span data-contrast=\"auto\">34.4%<\/span><\/b><span data-contrast=\"auto\">) are nearly tied. Practical reasons lead. But the attachment comes from what those practical reasons enable: a home that feels intentional.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-668e85e e-con-full e-flex e-con e-child\" data-id=\"668e85e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa89e0 elementor-widget elementor-widget-pie_google_chart\" data-id=\"0fa89e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pie_google_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t<div class=\"chart-box\">\n\t<div class=\"google-chart-texture\">\n\t\t<p>No Data Found<\/p>\n\t<\/div>\n\t<div class=\"graphina-google-chart \"\n\t\tdata-chart_type=\"pie_google\"\n        data-common_filter_id=\"\"\n\t\tdata-chart_type_static=\"PieChart\"\n\t\tdata-element_id=\"0fa89e0\"\n\t\tdata-chart_options='{&quot;title&quot;:&quot;&quot;,&quot;titleTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;chartArea&quot;:{&quot;left&quot;:&quot;10%&quot;,&quot;right&quot;:&quot;5%&quot;},&quot;height&quot;:350,&quot;tooltip&quot;:{&quot;showColorCode&quot;:true,&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;black&quot;},&quot;trigger&quot;:&quot;focus&quot;,&quot;text&quot;:&quot;percentage&quot;},&quot;backgroundColor&quot;:&quot;&quot;,&quot;legend&quot;:{&quot;position&quot;:&quot;bottom&quot;,&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:10,&quot;color&quot;:&quot;black&quot;},&quot;alignment&quot;:&quot;center&quot;},&quot;reverseCategories&quot;:false,&quot;pieSliceText&quot;:&quot;none&quot;,&quot;sliceVisibilityThreshold&quot;:0,&quot;pieSliceBorderColor&quot;:&quot;#ffffff&quot;,&quot;pieSliceTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;is3D&quot;:false,&quot;colors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;,&quot;#1A3E73&quot;]}'\n\t\tdata-chart_data='{&quot;rows&quot;:[[&quot;Affordable prices &quot;,35.7],[&quot;Unique designs &quot;,34.4],[&quot;One-stop shop for everything&quot;,21.9],[&quot;DIY experience&quot;,8]],&quot;columns&quot;:[[&quot;string&quot;,&quot;Month&quot;],[&quot;number&quot;,&quot;Sales&quot;]]}'\n\t\tdata-extra_data='{&quot;show_annotation&quot;:false,&quot;chart_annotation_prefix_postfix&quot;:false,&quot;chart_annotation_prefix&quot;:&quot;&quot;,&quot;chart_data_series_count_dynamic&quot;:4,&quot;chart_annotation_postfix&quot;:&quot;&quot;,&quot;chart_data_option&quot;:false,&quot;chart_csv_column_wise_enable&quot;:false,&quot;chart_dynamic_data_option&quot;:&quot;&quot;,&quot;chart_csv_x_columns&quot;:&quot;&quot;,&quot;chart_csv_y_columns&quot;:&quot;&quot;,&quot;chart_csv_x_columns_sql&quot;:&quot;&quot;,&quot;chart_csv_y_columns_sql&quot;:&quot;&quot;,&quot;element_import_from_table_dynamic_key&quot;:&quot;&quot;,&quot;current_post_id&quot;:1382,&quot;graphina_prefix&quot;:&quot;iq_&quot;,&quot;can_chart_reload_ajax&quot;:false,&quot;interval_data_refresh&quot;:15,&quot;is_chart_horizontal&quot;:false,&quot;prefix&quot;:&quot;&quot;,&quot;suffix&quot;:&quot;&quot;}'\n\t\tdata-settings='[]'\n        style=\"height: 350px\"\n\t\t>\n\t<\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaGooglePieChart && typeof window.graphinaGooglePieChart.observeChartElement === 'function') {\n                window.graphinaGooglePieChart.observeChartElement($('.graphina-google-chart[data-element_id=\"0fa89e0\"]'), 'PieChart');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-0fa89e0-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83229c1 elementor-widget elementor-widget-text-editor\" data-id=\"83229c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW125815114 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125815114 BCX0\">Why this matters: <\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW125815114 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW125815114 BCX0\">People rarely admit they buy \u201cidentity.\u201d They describe price and design. But what\u00a0<\/span><span class=\"NormalTextRun SCXW125815114 BCX0\">they\u2019re<\/span><span class=\"NormalTextRun SCXW125815114 BCX0\">\u00a0buying is a sense of self in their space.<\/span><\/span><\/p><p><strong>Here\u2019s a question for you!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d662a8 e-con-full e-flex e-con e-child\" data-id=\"8d662a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6f6c4 elementor-widget elementor-widget-shortcode\" data-id=\"7f6f6c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_126\" name=\"ays_finish_poll_126\" value=\"50d941f724\" \/><input type=\"hidden\" name=\"_wp_http_referer\" 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answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bd797e e-con-full e-flex e-con e-parent\" data-id=\"3bd797e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceec163 elementor-widget elementor-widget-html\" data-id=\"ceec163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.single-post .site-content > .ast-container {\n        max-width: 1280px;\n        padding: 0;\n}\n.banner img.attachment-full {width: 100%;}  \n.custom-image-grid, div#ez-toc-container, .likebtn_container, [type='radio']:checked + label:after, [type='radio']:not(:checked) + label:after, [type='radio']:checked + label:before, [type='radio']:not(:checked) + label:before {\n    display: none !important;\n}    \n.wpforms-page-indicator-page-progress {\n    background: #0095a9 !important;\n}\nbutton.wpforms-page-button.wpforms-page-next, button.wpforms-submit {\n    background: #0095a9 !important;\n    border: none;\n}\n<\/style>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n    const offset = 150; \/\/ Gap from top (change as needed)\n\n    document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n        anchor.addEventListener(\"click\", function(e) {\n            const targetID = this.getAttribute(\"href\").slice(1);\n            const target = document.getElementById(targetID);\n\n            if (target) {\n                e.preventDefault();\n                const topPos = target.getBoundingClientRect().top + window.pageYOffset - offset;\n\n                window.scrollTo({\n                    top: topPos,\n                    behavior: \"smooth\"\n                });\n            }\n        });\n    });\n});\n<\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2407a92 e-flex e-con-boxed e-con e-child\" data-id=\"2407a92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26f46f5 elementor-widget elementor-widget-heading\" data-id=\"26f46f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2c6cb elementor-widget elementor-widget-n-accordion\" data-id=\"5d2c6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9760\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9760\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Does assembling IKEA furniture make people value it more?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9760\" class=\"elementor-element elementor-element-cddfa36 e-con-full e-flex e-con e-child\" data-id=\"cddfa36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf8e37 elementor-widget elementor-widget-text-editor\" data-id=\"2cf8e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW61710403 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW61710403 BCX0\">Yes<\/span><span class=\"NormalTextRun SCXW61710403 BCX0\">\u00a0for many.\u00a0<\/span><\/span><span class=\"TextRun SCXW61710403 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61710403 BCX0\">48.8%<\/span><\/span><span class=\"TextRun SCXW61710403 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61710403 BCX0\">\u00a0say it makes them value it more, and\u00a0<\/span><\/span><span class=\"TextRun SCXW61710403 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61710403 BCX0\">26%<\/span><\/span><span class=\"TextRun SCXW61710403 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61710403 BCX0\">\u00a0feel\u00a0<\/span><span class=\"NormalTextRun SCXW61710403 BCX0\">somewhat more<\/span><span class=\"NormalTextRun SCXW61710403 BCX0\">\u00a0attached.<\/span><\/span><span class=\"EOP SCXW61710403 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9761\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9761\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Does the IKEA \u201cvalue boost\u201d vary by market?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9761\" class=\"elementor-element elementor-element-cdbfb65 e-con-full e-flex e-con e-child\" data-id=\"cdbfb65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d295d3 elementor-widget elementor-widget-text-editor\" data-id=\"7d295d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">Yes. Some markets show\u00a0<\/span><span class=\"NormalTextRun SCXW170752900 BCX0\">very high<\/span><span class=\"NormalTextRun SCXW170752900 BCX0\">\u00a0reported value-from-assembly (for example\u00a0<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">86.9%<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">\u00a0and\u00a0<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">86.7%<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">), while others are much lower (for example\u00a0<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">33.3%<\/span><\/span><span class=\"TextRun SCXW170752900 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170752900 BCX0\">).<\/span><\/span><span class=\"EOP SCXW170752900 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9762\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9762\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Do people find shopping at IKEA more personal than other stores?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9762\" class=\"elementor-element elementor-element-68662bb e-con-full e-flex e-con e-child\" data-id=\"68662bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21dad46 elementor-widget elementor-widget-text-editor\" data-id=\"21dad46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">Most do.\u00a0<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">46.5%<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">\u00a0say it feels much more personal, and\u00a0<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">37.5%<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">\u00a0say slightly different. Only\u00a0<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">4.1%<\/span><\/span><span class=\"TextRun SCXW231003568 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231003568 BCX0\">\u00a0say it feels the same.<\/span><\/span><span class=\"EOP SCXW231003568 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9763\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9763\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. How do people rate IKEA quality overall?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9763\" class=\"elementor-element elementor-element-3ebbb2e e-flex e-con-boxed e-con e-child\" data-id=\"3ebbb2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74d750d elementor-widget elementor-widget-text-editor\" data-id=\"74d750d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">Strongly.\u00a0<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">47.4%<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">\u00a0rate it excellent and\u00a0<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">40.2%<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">\u00a0rate it good, while\u00a0<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">1.8%<\/span><\/span><span class=\"TextRun SCXW1218215 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1218215 BCX0\">\u00a0rate it poor.<\/span><\/span><span class=\"EOP SCXW1218215 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9764\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9764\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Do people enjoy assembling IKEA furniture?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9764\" class=\"elementor-element elementor-element-8f59f98 e-flex e-con-boxed e-con e-child\" data-id=\"8f59f98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b336429 elementor-widget elementor-widget-text-editor\" data-id=\"b336429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">Many do:\u00a0<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">43.8%<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">\u00a0find it fun and satisfying, and\u00a0<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">37.2%<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">\u00a0say\u00a0<\/span><span class=\"NormalTextRun SCXW115295613 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW115295613 BCX0\">\u00a0challenging but rewarding. Some prefer to outsource it (<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">9.5%<\/span><\/span><span class=\"TextRun SCXW115295613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115295613 BCX0\">\u00a0hire someone).<\/span><\/span><span class=\"EOP SCXW115295613 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9765\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9765\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Why do people keep coming back to IKEA?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9765\" class=\"elementor-element elementor-element-cdb845e e-flex e-con-boxed e-con e-child\" data-id=\"cdb845e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cd07d elementor-widget elementor-widget-text-editor\" data-id=\"93cd07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">Mostly value.\u00a0<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">52.4%<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">\u00a0cite quality for the price, while\u00a0<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">27.9%<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">\u00a0point to Scandinavian design. Affordability (<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">35.7%<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">) and unique designs (<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">34.4%<\/span><\/span><span class=\"TextRun SCXW137876447 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW137876447 BCX0\">) are the top stated reasons for choosing IKEA.<\/span><\/span><span class=\"EOP SCXW137876447 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b25b62 e-flex e-con-boxed e-con e-parent\" data-id=\"1b25b62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8187530 elementor-widget elementor-widget-html\" data-id=\"8187530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Does assembling IKEA furniture make people value it more?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Yes for many. 48.8% say it makes them value it more, and 26% feel somewhat more attached.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Does the IKEA \u201cvalue boost\u201d vary by market?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Yes. 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Discover DIY furniture pride, IKEA effect psychology, and emotional connection to IKEA furniture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thepanelstation.com\/insights-stories\/does-building-ikea-furniture-make-you-love-it-more\/\" \/>\n<meta property=\"og:site_name\" content=\"The Panel Station\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T06:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T11:05:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/IKEA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"701\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Soneeta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/\"},\"author\":{\"name\":\"Soneeta\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/person\\\/a9a04e8f7b8e05eea92a78a4f2692c98\"},\"headline\":\"IKEA Lovers, Assemble (Literally)!\",\"datePublished\":\"2025-11-16T06:24:25+00:00\",\"dateModified\":\"2026-02-26T11:05:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/\"},\"wordCount\":1126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IKEA.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/\",\"name\":\"IKEA Assembly Effect & Furniture Emotional Connection\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/does-building-ikea-furniture-make-you-love-it-more\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/IKEA.png\",\"datePublished\":\"2025-11-16T06:24:25+00:00\",\"dateModified\":\"2026-02-26T11:05:55+00:00\",\"description\":\"Explore the IKEA assembly effect and whether building furniture increases attachment. 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