{"id":8562,"date":"2025-11-16T09:15:50","date_gmt":"2025-11-16T09:15:50","guid":{"rendered":"https:\/\/www.thepanelstation.com\/insights-stories\/?p=8562"},"modified":"2026-02-26T12:07:22","modified_gmt":"2026-02-26T12:07:22","slug":"insights-behind-dash-waters-wonky-fruits","status":"publish","type":"post","link":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/","title":{"rendered":"Dash Water\u2019s \u201cWonky Fruit\u201d Truth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8562\" class=\"elementor elementor-8562\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e8bb4 banner e-flex e-con-boxed e-con e-parent\" data-id=\"c9e8bb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d11d2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"11d11d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"500\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-41.png\" class=\"attachment-full size-full wp-image-12134\" alt=\"Dash Water&#039;s Wonky Revolution\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-41.png 1440w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-41-300x104.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-41-1024x356.png 1024w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-41-768x267.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd6ab5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"2cd6ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"801\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26.png\" class=\"attachment-large size-large wp-image-12135\" alt=\"Dash Water&#039;s Wonky Revolution\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26.png 801w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26-300x300.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26-150x150.png 150w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26-768x768.png 768w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-26-700x700.png 700w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85037c2 e-flex e-con-boxed e-con e-parent\" data-id=\"85037c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4166e6b elementor-widget elementor-widget-heading\" data-id=\"4166e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dash Water\u2019s \u201cWonky Fruit\u201d Truth<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efae92e elementor-widget elementor-widget-heading\" data-id=\"efae92e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What a \u201ccute sustainability\u201d story reveals about price, identity, and the gap between caring and paying<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2cf9 elementor-widget elementor-widget-text-editor\" data-id=\"d8d2cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">There\u2019s\u00a0something instantly likeable about the idea.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A lemon with a strange curve. A cucumber with a zigzag body. Fruit that would have been rejected for looking \u201cwrong,\u201d turned into something polished enough to sit on a caf\u00e9 table and in an Instagram frame.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But\u00a0there\u2019s\u00a0a quieter question hiding behind the cute word \u201cwonky\u201d:<\/span><\/p><p><b><span data-contrast=\"auto\">When sustainability costs more, do people still choose it, or do they choose the cheaper version of feeling good?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We analysed opinions of 181,765 people, exploring willingness to pay for imperfect produce, what drives sparkling water purchases, and how much the \u201cwonky fruit\u201d story actually influences behavior.<\/span><\/p><p><strong>Now, it\u2019s your turn!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2ba02 elementor-widget elementor-widget-shortcode\" data-id=\"1b2ba02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_187\" name=\"ays_finish_poll_187\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_187\" name=\"ays_finish_poll_show_res_187\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b5f197.box-apm {            width: 749px;                        margin: 0 auto !important;            border-style: ridge;            border-color: #7a7a7a;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b5f197 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b5f197 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #7a7a7a !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b5f197.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b5f197.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b5f197.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b5f197.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b5f197.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b5f197 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b5f197 .ays-poll-btn{            color: #424242 !important;            background-color: rgba(0,0,0,0) !important;            overflow: hidden;        }        #ays-poll-id-69e4698b5f197 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b5f197.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b5f197.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b5f197.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b5f197 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #424242 !important;\t\t\tbackground: rgba(0,0,0,0) !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b5f197 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b5f197.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\t;\t\t\talign-items: center;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b5f197.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 1px;        }\t\t        #ays-poll-id-69e4698b5f197.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b5f197.box-apm .apm-title-box div{\t\t\tfont-size: 15px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: left;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 1px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b5f197.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: %;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b5f197.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b5f197.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b5f197.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t        .ays-poll-id-69e4698b5f197.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b5f197:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b5f197.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #7a7a7a !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b5f197:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b5f197.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b5f197.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b5f197.choosing-poll label.ays_enable_hover:hover * {            color: rgba(0,0,0,0);        }.ays-poll-id-69e4698b5f197 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b5f197] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b5f197 .apm-info-form input {            color: #1a3e73 !important;            background-color: rgba(0,0,0,0) !important;        }         .ays-poll-main #ays-poll-id-69e4698b5f197 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b5f197 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b5f197 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b5f197 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b5f197 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b5f197.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b5f197.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b5f197.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b5f197 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .apm-title-box div{\t\t\t\tfont-size: 15px;\t\t\t\ttext-align: left;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b5f197.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b5f197{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-187{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-187{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b5f197.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main radioOption' id='ays-poll-container-187' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div                dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm ays-minimal-theme choosing-poll ays-poll-id-69e4698b5f197 '        id='ays-poll-id-69e4698b5f197'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='187'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b5f197 ays_question'><p><strong><span class=\"NormalTextRun SCXW159324804 BCX0\">When you buy a \u201cbetter\u201d product,\u00a0<\/span><span class=\"NormalTextRun SCXW159324804 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW159324804 BCX0\">\u00a0usually paying for\u2026<\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b5f197 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers apm-answers-without-submit ays_poll_list_view_container'>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b5f197  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-0-ays-poll-id-69e4698b5f197' value='1280' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-0-ays-poll-id-69e4698b5f197' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Taste<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b5f197  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-1-ays-poll-id-69e4698b5f197' value='1281' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-1-ays-poll-id-69e4698b5f197' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Health<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b5f197  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-2-ays-poll-id-69e4698b5f197' value='1282' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-2-ays-poll-id-69e4698b5f197' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Price<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b5f197  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-3-ays-poll-id-69e4698b5f197' value='1283' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-3-ays-poll-id-69e4698b5f197' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Values <\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b5f197  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-4-ays-poll-id-69e4698b5f197' value='1284' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-4-ays-poll-id-69e4698b5f197' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>The story <\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_187\" name=\"ays_finish_poll_show_res_187\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn choosing-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b5f197'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b5f197']  = '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';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c2834 e-flex e-con-boxed e-con e-parent\" data-id=\"65c2834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad45aa1 e-con-full e-flex e-con e-child\" data-id=\"ad45aa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319bedf elementor-widget elementor-widget-heading\" data-id=\"319bedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. People agree with the idea, but they don\u2019t want the bill<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5530a elementor-widget elementor-widget-text-editor\" data-id=\"cf5530a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Most people\u00a0aren\u2019t\u00a0confused about the concept. In fact,\u00a0<\/span><b><span data-contrast=\"auto\">89%<\/span><\/b><span data-contrast=\"auto\">\u00a0agree that wonky fruit helps reduce food waste.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">And yet, when asked to pay more for imperfect produce, the mood changes fast:\u00a0<\/span><b><span data-contrast=\"auto\">75%<\/span><\/b><span data-contrast=\"auto\">\u00a0say they would not pay extra. Only\u00a0<\/span><b><span data-contrast=\"auto\">2%<\/span><\/b><span data-contrast=\"auto\">\u00a0would pay more than\u00a0<\/span><b><span data-contrast=\"auto\">20% extra<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That contrast is not hypocrisy.\u00a0It\u2019s\u00a0reality. People can believe in the principle and still protect their budget.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcc99a elementor-widget elementor-widget-text-editor\" data-id=\"1dcc99a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW189973122 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189973122 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW189973122 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189973122 BCX0\">Sustainability is widely approved, but it is not widely funded.<\/span><\/span><\/p><p><strong>Here\u2019s a question for you!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e9f24 elementor-widget elementor-widget-shortcode\" data-id=\"42e9f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_202\" name=\"ays_finish_poll_202\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_202\" name=\"ays_finish_poll_show_res_202\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b62378.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b62378 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b62378 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b62378.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b62378.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b62378.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b62378.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b62378.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b62378.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b62378 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b62378 .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e4698b62378 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b62378.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b62378.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b62378.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b62378 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b62378 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b62378.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b62378.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e4698b62378.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b62378.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b62378.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b62378.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b62378.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b62378.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t#ays-poll-id-69e4698b62378 div.apm-load-message-container{            \t\t\t\tbackground-color: #e5f4f6 !important;\t\t\t}\t        #ays-poll-id-69e4698b62378.choosing-poll label {\t            background-color: #ffffff;\t            border: none;\t            text-transform: inherit;\t        }        .ays-poll-id-69e4698b62378.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b62378:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b62378.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #1a3e73 !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b62378:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b62378.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b62378.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b62378.choosing-poll label.ays_enable_hover:hover * {            color: #ffffff;        }.ays-poll-id-69e4698b62378 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b62378] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b62378 .apm-info-form input {            color: #1a3e73 !important;            background-color: #ffffff !important;        }         .ays-poll-main #ays-poll-id-69e4698b62378 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b62378 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b62378 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b62378 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b62378 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b62378.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b62378.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b62378.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b62378 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b62378.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b62378{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-202{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-202{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b62378.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-202' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e4698b62378 '        id='ays-poll-id-69e4698b62378'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='202'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b62378 ays_question'><p><strong><span class=\"NormalTextRun SCXW247363400 BCX0\">When you say you care about sustainability,\u00a0<\/span><span class=\"NormalTextRun SCXW247363400 BCX0\">what\u2019s<\/span><span class=\"NormalTextRun SCXW247363400 BCX0\">\u00a0the\u00a0<\/span><span class=\"NormalTextRun SCXW247363400 BCX0\">maximum<\/span><span class=\"NormalTextRun SCXW247363400 BCX0\">\u00a0extra you feel is fair to pay?<\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b62378 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e4698b62378'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e4698b62378'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e4698b62378'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_202\" name=\"ays_finish_poll_show_res_202\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn text-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b62378'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b62378']  = '{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-10 09:21:47","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38bfd48 e-flex e-con-boxed e-con e-parent\" data-id=\"38bfd48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cae56d e-con-full e-flex e-con e-child\" data-id=\"7cae56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ff799 elementor-widget elementor-widget-heading\" data-id=\"88ff799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Most purchases are made on taste and price, not ideals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73f82a elementor-widget elementor-widget-text-editor\" data-id=\"a73f82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">When people choose sparkling water, the decision is refreshingly blunt:\u00a0<\/span><b><span data-contrast=\"auto\">44%<\/span><\/b><span data-contrast=\"auto\">\u00a0buy based on taste,\u00a0<\/span><b><span data-contrast=\"auto\">38%<\/span><\/b><span data-contrast=\"auto\">\u00a0on price, and only\u00a0<\/span><b><span data-contrast=\"auto\">4%<\/span><\/b><span data-contrast=\"auto\">\u00a0say the wonky-fruit story influences them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That single\u00a0<\/span><b><span data-contrast=\"auto\">4%<\/span><\/b><span data-contrast=\"auto\">\u00a0matters because it punctures a myth. A sustainability narrative might make a brand memorable, but it is rarely the decisive reason people reach into their wallet.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe0d41 elementor-widget elementor-widget-text-editor\" data-id=\"afe0d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW245065350 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245065350 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW245065350 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245065350 BCX0\">A\u00a0<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">good cause<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">\u00a0can win attention.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245065350 BCX0\">Flavor<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">\u00a0and price win repeat\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245065350 BCX0\">behavior<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">.<\/span><\/span><\/p><p><strong>Quick question!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0505c1e elementor-widget elementor-widget-shortcode\" data-id=\"0505c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_203\" name=\"ays_finish_poll_203\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_203\" name=\"ays_finish_poll_show_res_203\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b64e38.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b64e38 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b64e38 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b64e38.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b64e38.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b64e38.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b64e38.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b64e38.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b64e38 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b64e38 .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e4698b64e38 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b64e38.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b64e38.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b64e38.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b64e38 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b64e38 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b64e38.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b64e38.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e4698b64e38.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b64e38.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b64e38.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b64e38.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b64e38.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b64e38.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t#ays-poll-id-69e4698b64e38 div.apm-load-message-container{            \t\t\t\tbackground-color: #e5f4f6 !important;\t\t\t}\t        #ays-poll-id-69e4698b64e38.choosing-poll label {\t            background-color: #ffffff;\t            border: none;\t            text-transform: inherit;\t        }        .ays-poll-id-69e4698b64e38.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b64e38:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b64e38.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #1a3e73 !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b64e38:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b64e38.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b64e38.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b64e38.choosing-poll label.ays_enable_hover:hover * {            color: #ffffff;        }.ays-poll-id-69e4698b64e38 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b64e38] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b64e38 .apm-info-form input {            color: #1a3e73 !important;            background-color: #ffffff !important;        }         .ays-poll-main #ays-poll-id-69e4698b64e38 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b64e38 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b64e38 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b64e38 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b64e38 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b64e38.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b64e38.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b64e38.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b64e38 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b64e38.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b64e38{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-203{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-203{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b64e38.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-203' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e4698b64e38 '        id='ays-poll-id-69e4698b64e38'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='203'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b64e38 ays_question'><p><strong><span class=\"TextRun SCXW121256528 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW121256528 BCX0\">If two drinks tasted the same, would you pay more for the one with a better story?<\/span><\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b64e38 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e4698b64e38'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e4698b64e38'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e4698b64e38'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_203\" name=\"ays_finish_poll_show_res_203\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn text-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b64e38'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b64e38']  = '{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-10 09:24:51","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f45efe4 e-flex e-con-boxed e-con e-parent\" data-id=\"f45efe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d51d0c6 e-con-full e-flex e-con e-child\" data-id=\"d51d0c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eafdda6 elementor-widget elementor-widget-heading\" data-id=\"eafdda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. \u201cSugar-free\u201d is a stronger motivator than \u201cfood waste\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0188154 elementor-widget elementor-widget-text-editor\" data-id=\"0188154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In the hierarchy of what people prioritise, health cues beat sustainability cues.\u00a0<\/span><b><span data-contrast=\"auto\">60%<\/span><\/b><span data-contrast=\"auto\">\u00a0say sugar-free drinks are\u00a0very important, while\u00a0<\/span><b><span data-contrast=\"auto\">23%<\/span><\/b><span data-contrast=\"auto\">\u00a0are relaxed about it and\u00a0<\/span><b><span data-contrast=\"auto\">17%<\/span><\/b><span data-contrast=\"auto\">\u00a0would prefer the sweeter option.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So\u00a0for many buyers, the product\u2019s strongest \u201cpermission slip\u201d\u00a0isn\u2019t\u00a0ethical.\u00a0It\u2019s\u00a0personal: sugar, calories, and how it fits into daily habits.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91a5d47 e-con-full e-flex e-con e-child\" data-id=\"91a5d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de68a61 elementor-widget elementor-widget-donut_google_chart\" data-id=\"de68a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"donut_google_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t\n<div class=\"chart-box\">\n\t<div class=\"google-chart-texture\">\n\t\t<p>No Data Found<\/p>\n\t<\/div>\n\t<div class=\"graphina-google-chart \"\n        data-common_filter_id=\"\"\n\t\tdata-chart_type=\"donut_google\"\n\t\tdata-chart_type_static=\"DountChart\"\n\t\tdata-element_id=\"de68a61\"\n\t\tdata-chart_options='{&quot;title&quot;:&quot;&quot;,&quot;titleTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;chartArea&quot;:{&quot;left&quot;:&quot;10%&quot;,&quot;right&quot;:&quot;5%&quot;},&quot;height&quot;:350,&quot;tooltip&quot;:{&quot;showColorCode&quot;:true,&quot;textStyle&quot;:{&quot;fontSize&quot;:10,&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;black&quot;},&quot;trigger&quot;:&quot;focus&quot;,&quot;text&quot;:&quot;percentage&quot;},&quot;backgroundColor&quot;:&quot;&quot;,&quot;legend&quot;:{&quot;position&quot;:&quot;bottom&quot;,&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:10,&quot;color&quot;:&quot;black&quot;},&quot;alignment&quot;:&quot;center&quot;},&quot;colors&quot;:[&quot;#FF715B&quot;,&quot;#FFD23F&quot;,&quot;#2AB7CA&quot;],&quot;reverseCategories&quot;:false,&quot;showLables&quot;:false,&quot;pieSliceText&quot;:&quot;&quot;,&quot;pieSliceBorderColor&quot;:&quot;#ffffff&quot;,&quot;pieSliceTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;pieHole&quot;:0.5}'\n\t\tdata-chart_data='{&quot;rows&quot;:[[&quot;Sugar-free drinks are super important &quot;,60],[&quot;Chill about it\\u00a0&quot;,23],[&quot;Bring back the sweet stuff&quot;,17]],&quot;columns&quot;:[[&quot;string&quot;,&quot;Month&quot;],[&quot;number&quot;,&quot;Sales&quot;]]}'\n\t\tdata-extra_data='{&quot;show_annotation&quot;:false,&quot;chart_annotation_prefix_postfix&quot;:false,&quot;chart_annotation_prefix&quot;:&quot;&quot;,&quot;chart_data_series_count_dynamic&quot;:3,&quot;chart_annotation_postfix&quot;:&quot;&quot;,&quot;chart_data_option&quot;:false,&quot;chart_csv_column_wise_enable&quot;:false,&quot;chart_dynamic_data_option&quot;:&quot;&quot;,&quot;chart_csv_x_columns&quot;:&quot;&quot;,&quot;chart_csv_y_columns&quot;:&quot;&quot;,&quot;chart_csv_x_columns_sql&quot;:&quot;&quot;,&quot;chart_csv_y_columns_sql&quot;:&quot;&quot;,&quot;element_import_from_table_dynamic_key&quot;:&quot;&quot;,&quot;current_post_id&quot;:8562,&quot;graphina_prefix&quot;:&quot;iq_&quot;,&quot;can_chart_reload_ajax&quot;:false,&quot;interval_data_refresh&quot;:15,&quot;is_chart_horizontal&quot;:false,&quot;prefix&quot;:&quot;&quot;,&quot;suffix&quot;:&quot;&quot;}'\n\t\tdata-settings='[]'\n        style=\"height: 350px\"\n\t\t>\n\t<\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaGoogleDonutChart && typeof window.graphinaGoogleDonutChart.observeChartElement === 'function') {\n                window.graphinaGoogleDonutChart.observeChartElement($('.graphina-google-chart[data-element_id=\"de68a61\"]'), 'PieChart');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-de68a61-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd064e elementor-widget elementor-widget-text-editor\" data-id=\"8cd064e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW245065350 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245065350 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW245065350 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245065350 BCX0\">A\u00a0<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">good cause<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">\u00a0can win attention.\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245065350 BCX0\">Flavor<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">\u00a0and price win repeat\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW245065350 BCX0\">behavior<\/span><span class=\"NormalTextRun SCXW245065350 BCX0\">.<\/span><\/span><\/p><p><strong>What\u2019s your take?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73b856 elementor-widget elementor-widget-shortcode\" data-id=\"a73b856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_204\" name=\"ays_finish_poll_204\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_204\" name=\"ays_finish_poll_show_res_204\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b69924.box-apm {            width: 749px;                        margin: 0 auto !important;            border-style: ridge;            border-color: #7a7a7a;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b69924 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b69924 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #7a7a7a !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b69924.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b69924.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b69924.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b69924.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b69924.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b69924.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b69924 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b69924 .ays-poll-btn{            color: #424242 !important;            background-color: rgba(0,0,0,0) !important;            overflow: hidden;        }        #ays-poll-id-69e4698b69924 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b69924.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b69924.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b69924.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b69924 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #424242 !important;\t\t\tbackground: rgba(0,0,0,0) !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b69924 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b69924.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\t;\t\t\talign-items: center;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b69924.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 1px;        }\t\t        #ays-poll-id-69e4698b69924.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b69924.box-apm .apm-title-box div{\t\t\tfont-size: 15px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: left;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 1px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b69924.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: %;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b69924.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b69924.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b69924.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t        .ays-poll-id-69e4698b69924.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b69924:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b69924.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #7a7a7a !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b69924:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b69924.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b69924.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b69924.choosing-poll label.ays_enable_hover:hover * {            color: rgba(0,0,0,0);        }.ays-poll-id-69e4698b69924 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b69924] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b69924 .apm-info-form input {            color: #1a3e73 !important;            background-color: rgba(0,0,0,0) !important;        }         .ays-poll-main #ays-poll-id-69e4698b69924 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b69924 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b69924 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b69924 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b69924 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b69924.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b69924.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b69924.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b69924 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .apm-title-box div{\t\t\t\tfont-size: 15px;\t\t\t\ttext-align: left;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b69924.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b69924{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-204{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-204{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b69924.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main radioOption' id='ays-poll-container-204' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div                dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm ays-minimal-theme choosing-poll ays-poll-id-69e4698b69924 '        id='ays-poll-id-69e4698b69924'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='204'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b69924 ays_question'><p><strong><span class=\"TextRun SCXW191478513 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW191478513 BCX0\">What makes you feel like a product is \u201cworth it\u201d: <\/span><\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b69924 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers apm-answers-without-submit ays_poll_list_view_container'>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b69924  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-0-ays-poll-id-69e4698b69924' value='1410' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-0-ays-poll-id-69e4698b69924' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Health benefits<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b69924  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-1-ays-poll-id-69e4698b69924' value='1411' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-1-ays-poll-id-69e4698b69924' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'> Ethics<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t<div class='apm-choosing answer-ays-poll-id-69e4698b69924  ays-poll-field ays-poll-answer-container-list' >\t\t\t\t\t\t\t\t\t\t\t<input type=radio name='answer' id='radio-2-ays-poll-id-69e4698b69924' value='1413' autocomplete=\"off\">\t\t\t\t\t\t\t\t\t\t\t<label \t\t\t\t\t\t\t\t\t\t\t\tfor='radio-2-ays-poll-id-69e4698b69924' \t\t\t\t\t\t\t\t\t\t\t\tclass='ays_label_poll   ays_enable_hover ays_label_font_size   ays-poll-answer-container-label-list' \t\t\t\t\t\t\t\t\t\t\t\tdata-answers-url=''\t\t\t\t\t\t\t\t\t\t\t> <p style='' class='ays-poll-answers'><span class='ays-poll-each-answer-grid'>Both<\/span><\/p><\/label>\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_204\" name=\"ays_finish_poll_show_res_204\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn choosing-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b69924'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b69924']  = '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';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff7650 e-flex e-con-boxed e-con e-parent\" data-id=\"1ff7650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df1a4a2 e-con-full e-flex e-con e-child\" data-id=\"df1a4a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff5aab elementor-widget elementor-widget-heading\" data-id=\"9ff5aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. The wonky story works more as identity than as utility <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf81d1 elementor-widget elementor-widget-text-editor\" data-id=\"ccf81d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Only\u00a0<\/span><b><span data-contrast=\"auto\">20%<\/span><\/b><span data-contrast=\"auto\">\u00a0were familiar with the wonky fruit concept before this brand. That means the narrative is doing real work, even if it is not driving purchase for most.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It\u2019s\u00a0helping people learn a new\u00a0idea, and\u00a0giving them a vocabulary for it. \u201cWonky\u201d becomes a friendly label for\u00a0a serious issue. It turns something uncomfortable, waste, into something shareable.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Here\u2019s\u00a0the gentle challenge:<\/span>\u00a0<br \/><span data-contrast=\"auto\">Sometimes what people buy is not the product.\u00a0It\u2019s\u00a0the version of themselves the product allows them to be.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a438fd e-con-full e-flex e-con e-child\" data-id=\"5a438fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0b982 elementor-widget elementor-widget-column_google_chart\" data-id=\"3c0b982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"column_google_chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div role=\"img\" class=\"\">\n\t<div>\n\t\t\n\t\t\t<\/div>\n\t\n<div class=\"chart-box\">\n\t<div class=\"google-chart-texture\">\n\t\t<p>No Data Found<\/p>\n\t<\/div>\n\t<div class=\"graphina-google-chart \"\n        data-common_filter_id=\"\"\n\t\tdata-chart_type=\"column_google\"\n\t\tdata-chart_type_static=\"ColumnChart\"\n\t\tdata-element_id=\"3c0b982\"\n\t\tdata-chart_options='{&quot;title&quot;:&quot;&quot;,&quot;titlePosition&quot;:&quot;none&quot;,&quot;titleTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;chartArea&quot;:{&quot;left&quot;:&quot;10%&quot;,&quot;right&quot;:&quot;5%&quot;},&quot;height&quot;:350,&quot;series&quot;:[{&quot;lineWidth&quot;:2,&quot;lineDashStyle&quot;:null,&quot;pointShow&quot;:false,&quot;pointSize&quot;:null,&quot;pointShape&quot;:null,&quot;targetAxisIndex&quot;:0}],&quot;tooltip&quot;:{&quot;showColorCode&quot;:true,&quot;textStyle&quot;:{&quot;color&quot;:&quot;black&quot;},&quot;trigger&quot;:&quot;focus&quot;},&quot;backgroundColor&quot;:&quot;&quot;,&quot;colors&quot;:[&quot;#2AB7CA&quot;],&quot;legend&quot;:{&quot;position&quot;:&quot;bottom&quot;,&quot;textStyle&quot;:{&quot;fontSize&quot;:10,&quot;color&quot;:&quot;black&quot;},&quot;alignment&quot;:&quot;center&quot;},&quot;annotations&quot;:{&quot;stemColor&quot;:&quot;&quot;,&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:&quot;&quot;,&quot;color&quot;:&quot;&quot;,&quot;auraColor&quot;:&quot;&quot;,&quot;opacity&quot;:&quot;&quot;}},&quot;isStacked&quot;:&quot;absolute&quot;,&quot;animation&quot;:{&quot;startup&quot;:true,&quot;duration&quot;:800,&quot;easing&quot;:&quot;linear&quot;},&quot;hAxis&quot;:{&quot;slantedText&quot;:false,&quot;slantedTextAngle&quot;:&quot;&quot;,&quot;direction&quot;:1,&quot;title&quot;:&quot;&quot;,&quot;titleTextStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;textStyle&quot;:{&quot;fontName&quot;:&quot;Poppins&quot;,&quot;color&quot;:&quot;#000000&quot;,&quot;fontSize&quot;:11},&quot;textPosition&quot;:&quot;out&quot;},&quot;vAxis&quot;:{&quot;viewWindowMode&quot;:&quot;explicit&quot;,&quot;viewWindow&quot;:{&quot;max&quot;:&quot;&quot;,&quot;min&quot;:&quot;&quot;},&quot;direction&quot;:1,&quot;title&quot;:&quot;&quot;,&quot;logScale&quot;:&quot;fasle&quot;,&quot;scaleType&quot;:&quot;&quot;,&quot;titleTextStyle&quot;:{&quot;color&quot;:&quot;&quot;,&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:&quot;&quot;},&quot;textStyle&quot;:{&quot;color&quot;:&quot;#000000&quot;,&quot;fontName&quot;:&quot;Poppins&quot;,&quot;fontSize&quot;:11},&quot;textPosition&quot;:&quot;out&quot;,&quot;format&quot;:&quot;decimal&quot;,&quot;baselineColor&quot;:&quot;#cccccc&quot;,&quot;gridlines&quot;:{&quot;color&quot;:&quot;#cccccc&quot;,&quot;count&quot;:5}},&quot;bar&quot;:{&quot;groupWidth&quot;:40}}'\n\t\tdata-chart_data='{&quot;columns&quot;:[{&quot;type&quot;:&quot;string&quot;,&quot;label&quot;:&quot;Category&quot;},{&quot;type&quot;:&quot;number&quot;,&quot;label&quot;:&quot;Percentage of Respondents (%)&quot;}],&quot;rows&quot;:[[&quot;\\u201cWonky Fruit\\u201d concept before Dash. &quot;,20],[&quot;Wouldn\\u2019t pay extra for imperfect fruit. &quot;,75],[&quot;Would pay over 20% extra.&quot;,2]]}'\n\t\tdata-extra_data='{&quot;show_annotation&quot;:false,&quot;chart_annotation_prefix_postfix&quot;:false,&quot;chart_annotation_prefix&quot;:&quot;&quot;,&quot;chart_data_series_count_dynamic&quot;:1,&quot;chart_annotation_postfix&quot;:&quot;&quot;,&quot;chart_data_option&quot;:false,&quot;chart_csv_column_wise_enable&quot;:false,&quot;chart_dynamic_data_option&quot;:&quot;&quot;,&quot;chart_csv_x_columns&quot;:&quot;&quot;,&quot;chart_csv_y_columns&quot;:&quot;&quot;,&quot;chart_csv_x_columns_sql&quot;:&quot;&quot;,&quot;chart_csv_y_columns_sql&quot;:&quot;&quot;,&quot;element_import_from_table_dynamic_key&quot;:&quot;&quot;,&quot;current_post_id&quot;:8562,&quot;graphina_prefix&quot;:&quot;iq_&quot;,&quot;can_chart_reload_ajax&quot;:false,&quot;interval_data_refresh&quot;:15,&quot;is_chart_horizontal&quot;:false}'\n\t\tdata-settings='[]'\n        style=\"height: 350px\"\n\t\t>\n\t<\/div>\n<\/div>\n<script>\n    (function($) {\n        'use strict';\n        $(document).ready(function() {\n            if (window.graphinaGoogleColumnChart && typeof window.graphinaGoogleColumnChart.observeChartElement === 'function') {\n                window.graphinaGoogleColumnChart.observeChartElement($('.graphina-google-chart[data-element_id=\"3c0b982\"]'), 'ColumnChart');\n            }\n        });\n    })(jQuery);\n<\/script>\t<div class=\"graphina-filter-notext graphina-3c0b982-notext\" style=\"display: none; height:350px; align-content:center\">\n\t\t<p class=\"graphina-filter-notext\" style=\"text-align: center;\">\n\t\t\tNo Data Found\t\t<\/p>\n\t<\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0914e6 elementor-widget elementor-widget-text-editor\" data-id=\"b0914e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW224282200 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224282200 BCX0\">Why this matters: <\/span><\/span><\/strong><\/p><p><span class=\"TextRun SCXW224282200 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224282200 BCX0\">Modern brands often sell identity signals. The can becomes a small public statement<\/span><\/span><\/p><p><strong>What do you think?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de417b elementor-widget elementor-widget-shortcode\" data-id=\"7de417b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_208\" name=\"ays_finish_poll_208\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_208\" name=\"ays_finish_poll_show_res_208\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b6d9b0.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b6d9b0 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b6d9b0 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b6d9b0.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b6d9b0.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b6d9b0.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b6d9b0.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b6d9b0.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b6d9b0 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b6d9b0 .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e4698b6d9b0 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b6d9b0.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b6d9b0.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b6d9b0.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b6d9b0 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b6d9b0 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b6d9b0.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e4698b6d9b0.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b6d9b0.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b6d9b0.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b6d9b0.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t#ays-poll-id-69e4698b6d9b0 div.apm-load-message-container{            \t\t\t\tbackground-color: #e5f4f6 !important;\t\t\t}\t        #ays-poll-id-69e4698b6d9b0.choosing-poll label {\t            background-color: #ffffff;\t            border: none;\t            text-transform: inherit;\t        }        .ays-poll-id-69e4698b6d9b0.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b6d9b0:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b6d9b0.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #1a3e73 !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b6d9b0:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b6d9b0.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b6d9b0.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b6d9b0.choosing-poll label.ays_enable_hover:hover * {            color: #ffffff;        }.ays-poll-id-69e4698b6d9b0 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b6d9b0] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b6d9b0 .apm-info-form input {            color: #1a3e73 !important;            background-color: #ffffff !important;        }         .ays-poll-main #ays-poll-id-69e4698b6d9b0 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b6d9b0 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b6d9b0 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b6d9b0 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b6d9b0 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b6d9b0.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b6d9b0.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b6d9b0 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b6d9b0.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b6d9b0{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-208{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-208{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b6d9b0.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-208' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e4698b6d9b0 '        id='ays-poll-id-69e4698b6d9b0'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='208'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b6d9b0 ays_question'><p><strong><span class=\"TextRun SCXW131491061 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131491061 BCX0\">Have you ever bought something partly because it made you feel like \u201cthe kind of person who cares\u201d?<\/span><\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b6d9b0 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e4698b6d9b0'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e4698b6d9b0'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e4698b6d9b0'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_208\" name=\"ays_finish_poll_show_res_208\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn text-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b6d9b0'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b6d9b0']  = '{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-10 09:45:18","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f24841e e-flex e-con-boxed e-con e-parent\" data-id=\"f24841e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2e0c19 e-con-full e-flex e-con e-child\" data-id=\"c2e0c19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e8622d elementor-widget elementor-widget-heading\" data-id=\"5e8622d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. The real tension is not imperfection. It\u2019s fairness <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49148b elementor-widget elementor-widget-text-editor\" data-id=\"c49148b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">If the fruit was going to be wasted, people naturally ask why the final product feels premium.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">That\u00a0skepticism\u00a0shows up in the numbers: people support the idea (again,\u00a0<\/span><b><span data-contrast=\"auto\">89%<\/span><\/b><span data-contrast=\"auto\">), but resist paying extra (<\/span><b><span data-contrast=\"auto\">75%<\/span><\/b><span data-contrast=\"auto\">). This is less about refusing sustainability and more about questioning the pricing logic.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Not every buyer is cynical. Many are simply asking for a sustainability model that feels fair, not performative.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22681d elementor-widget elementor-widget-text-editor\" data-id=\"a22681d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW122658618 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122658618 BCX0\">Why this matters: <br \/><br \/><\/span><\/span><\/strong><span class=\"TextRun SCXW122658618 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122658618 BCX0\">Trust is fragile in ethical branding. Price can feel like proof, or like a contradiction.<\/span><\/span><\/p><p><strong>Now, it\u2019s your turn!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d23e9b elementor-widget elementor-widget-shortcode\" data-id=\"1d23e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_210\" name=\"ays_finish_poll_210\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_210\" name=\"ays_finish_poll_show_res_210\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b70ac4.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b70ac4 div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b70ac4 .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b70ac4.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b70ac4.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b70ac4.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b70ac4.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b70ac4.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b70ac4 .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b70ac4 .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e4698b70ac4 .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b70ac4.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b70ac4.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b70ac4.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b70ac4 .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b70ac4 .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b70ac4.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e4698b70ac4.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b70ac4.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b70ac4.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b70ac4.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b70ac4.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b70ac4.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t#ays-poll-id-69e4698b70ac4 div.apm-load-message-container{            \t\t\t\tbackground-color: #e5f4f6 !important;\t\t\t}\t        #ays-poll-id-69e4698b70ac4.choosing-poll label {\t            background-color: #ffffff;\t            border: none;\t            text-transform: inherit;\t        }        .ays-poll-id-69e4698b70ac4.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b70ac4:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b70ac4.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #1a3e73 !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b70ac4:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b70ac4.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b70ac4.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b70ac4.choosing-poll label.ays_enable_hover:hover * {            color: #ffffff;        }.ays-poll-id-69e4698b70ac4 .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b70ac4] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b70ac4 .apm-info-form input {            color: #1a3e73 !important;            background-color: #ffffff !important;        }         .ays-poll-main #ays-poll-id-69e4698b70ac4 .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b70ac4 div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b70ac4 div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b70ac4 div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b70ac4 div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b70ac4.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b70ac4.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b70ac4.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b70ac4 .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b70ac4.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4 .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b70ac4{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-210{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-210{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b70ac4.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-210' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e4698b70ac4 '        id='ays-poll-id-69e4698b70ac4'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='210'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b70ac4 ays_question'><p><strong><span class=\"TextRun SCXW203668824 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203668824 BCX0\">When a \u201cpurpose product\u201d costs more, do you assume quality, or marketing?<\/span><\/span><\/strong><\/p><\/div><div class='ays-poll-id-69e4698b70ac4 hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e4698b70ac4'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e4698b70ac4'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e4698b70ac4'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_210\" name=\"ays_finish_poll_show_res_210\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn text-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b70ac4'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b70ac4']  = '{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-10 09:51:07","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd19785 e-flex e-con-boxed e-con e-parent\" data-id=\"dd19785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3888fbb e-con-full e-flex e-con e-child\" data-id=\"3888fbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7792318 elementor-widget elementor-widget-text-editor\" data-id=\"7792318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW103993111 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103993111 BCX0\">What these opinions suggest is not that people\u00a0<\/span><span class=\"NormalTextRun SCXW103993111 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW103993111 BCX0\"> care.<\/span><\/span><\/p><p><span data-contrast=\"auto\">It suggests that caring is becoming normal, but paying extra for caring still feels optional, and sometimes unfair. The wonky fruit story has cultural value. It makes waste talkable. It makes imperfection acceptable. It makes ethics look light enough to carry.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But the everyday purchase is still ruled by taste, price, and personal benefit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>Here\u2019s a question for you!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d8b723 e-con-full e-flex e-con e-child\" data-id=\"1d8b723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-957ce9b elementor-widget elementor-widget-shortcode\" data-id=\"957ce9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><input type=\"hidden\" id=\"ays_finish_poll_214\" name=\"ays_finish_poll_214\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><input type=\"hidden\" id=\"ays_finish_poll_show_res_214\" name=\"ays_finish_poll_show_res_214\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><style>        #ays-poll-id-69e4698b7353e.box-apm {            width: 749px;            min-height: 1px;            margin: 0 auto !important;            border-style: ridge;            border-color: #1a3e73;            border-radius: 0;            border-width: 0px;            box-shadow: none;background-color: #e5f4f6;            background-position: center center;            background-repeat: no-repeat;            background-size: cover;            max-width: 100%;            position: relative;            padding-bottom: 60px;        }        .ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing{\t\t    display: flex;\t\t    align-items: center;\t\t}        .ays-poll-id-69e4698b7353e div.ays-image-logo-show{\t\t\tposition: absolute;\t\t\tbottom: -5px;    \t\tleft: 1px;\t\t\tmargin: 2px 0 0 0;\t\t\tpadding: 2px;\t\t\twidth: 100%;\t\t\theight: 65px;\t\t\ttext-align: left;\t\t\t\t}        .ays-poll-id-69e4698b7353e .ays-poll-image-logo{\t\t\twidth: 55px;\t\t\theight: 55px;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type=radio]:checked + label, .ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover{        \tbackground-color: #1a3e73 !important;\t\t    color: #1a3e73 !important;\t\t    border-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type=radio]:checked + label *,\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type=checkbox]:checked + label *,\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing label.ays_enable_hover:hover *{\t\t    color: #1a3e73;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type=radio]{\t\t\t\t\t\tborder-radius: 50%;\t\t\twidth: 20px;\t\t\theight: 19px;\t\t\tmargin: 3px !important;\t\t\tborder: 1px solid #1e8cbe;\t\t\topacity: 1;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-answers .apm-choosing input[type=radio]:checked::after{\t\t\tcontent: '';\t\t\tborder-radius: 50%;\t\t\twidth: 11px;\t\t\theight: 11px;\t\t\tbackground-color: #1e8cbe;\t\t\t \t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type=radio]:focus{\t\t\toutline-offset: 0 !important;    \t\toutline: unset !important;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing label{\t\t\tborder-color: #1a3e73 !important;\t\t    font-weight: initial !important;\t\t    margin:3px 0 !important;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .apm-choosing input[type='radio']{\t\t    display: block !important;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme input[type='button'].ays-poll-btn:hover, .ays-poll-id-69e4698b7353e.ays-minimal-theme input[type='button'].ays-poll-btn:focus{\t\t\ttext-decoration: none;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme input[type='button'].ays-poll-btn{\t\t    color: initial !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .ays_poll_passed_count{\t\t    color: #1a3e73 !important;\t\t    background: initial !important;\t\t    border: 1px solid #1a3e73;\t\t    border-radius: 3px;\t\t}\t\t.ays-poll-id-69e4698b7353e.ays-minimal-theme .ays_poll_passed_count i.ays_poll_fa:before{\t\t    color: #1a3e73 !important;\t\t    \t\t}        .ays-poll-id-69e4698b7353e.ays-minimal-theme .answer-percent{        \tcolor: initial !important;\t\t}        .ays-poll-id-69e4698b7353e.box-apm span.ays_poll_passed_count{            background-color: #1a3e73;            color: #e5f4f6;        }        #ays-poll-id-69e4698b7353e.box-apm span.ays_poll_passed_count i{            color: #e5f4f6;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-title-box{            background-color: rgba(255,255,255,0);        }        .ays-poll-id-69e4698b7353e .answer-percent {            background-color: #1a3e73;            color: #e5f4f6 !important;        }        .ays-poll-id-69e4698b7353e .ays-poll-btn{            color: #ffffff !important;            background-color: #1a3e73 !important;            overflow: hidden;        }        #ays-poll-id-69e4698b7353e .ays-poll-view-more-button{\t\t    border-radius: 0;\t\t}        .ays-poll-id-69e4698b7353e.box-apm * {            color: #1a3e73;        }        .ays-poll-id-69e4698b7353e.box-apm .apm-title-box div {            color: #1a3e73;            text-transform: inherit;            font-family: inherit;\t\t\t        }        #ays-poll-id-69e4698b7353e.box-apm i {            color: #1a3e73;            font-size: 24px;            font-style: normal;                    }\t\t#ays-poll-id-69e4698b7353e .ays-poll-btn{       \t\twidth: auto;\t\t\tfont-size: 17px;\t\t\tpadding: 10px 20px;\t\t\tborder-radius: 3px;\t\t\tcolor: #ffffff !important;\t\t\tbackground: #1a3e73 !important;\t\t\tborder: none;\t\t\tline-height: 12px !important;\t\t}\t\t#ays-poll-id-69e4698b7353e .apm-add-answer input.ays-poll-new-answer-apply-text{            width: 100%;\t\t\tmargin-bottom: 0;\t\t\tmargin-right: 5px;\t\t\tborder-color: #1a3e73; \t\t\tpadding: 7px;\t\t\tfont-size: 14px;\t\t\tcolor: black;\t\t\theight: 40px; \t\t\toutline: none;\t\t\tdisplay: inline-block;        }        #ays-poll-id-69e4698b7353e.box-apm i.ays_poll_far{                        font-family: 'Font Awesome 5 Free';        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-answer-list{            \t\t\twidth: initial;\t\t\ttext-align: initial;\t\t\tdisplay: initial;\t\t\tpadding: 10px;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-answer-grid{            \t\t\twidth: 100%;\t\t\ttext-align: left;\t\t\tdisplay: inline-block;\t\t\tword-break: break-word;        }\t\t        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays_label_poll{            \t\t\twidth: 100%;\t\t\ttext-align: center;\t\t\tdisplay: flex;\t\t\tjustify-content: center;;\t\t\talign-items: center;\t\t\tpadding: 5px;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-image{            \t\t\theight: 150px;\t\t\tborder-radius: 0px;\t\t\tobject-fit: cover;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\twidth: 220px;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-image-grid{\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-answer-container-label-grid{\t\t\talign-items: center;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-answer-container-label-list{\t\t\tflex-direction: row;        }        #ays-poll-id-69e4698b7353e.box-apm .ays_poll_grid_view_container{\t\t\tdisplay: flex;\t\t\tflex-wrap: wrap;\t\t\tjustify-content: space-between;\t\t\talign-items: flex-start;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-answer-container-gird{\t\t\twidth: calc(50% - 5px);\t\t\tmargin-bottom: 2px;        }\t\t        #ays-poll-id-69e4698b7353e.box-apm .ays_poll_label_without_padding{\t\t\tpadding: 10px;\t\t\talign-items: center;\t\t\tflex-direction: column;        }        #ays-poll-id-69e4698b7353e.box-apm .apm-title-box div{\t\t\tfont-size: 20px;\t\t\tword-break: break-word;\t\t\tword-wrap: break-word;\t\t\ttext-align: center;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-answer-container-list{\t\t\t\t\t\tmargin-bottom: 2px;\t\t\tdisplay: flex;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-maker-text-answer-main input,\t\t#ays-poll-id-69e4698b7353e.box-apm .ays-poll-maker-text-answer-main textarea{\t\t\tmin-width: 150px;\t\t\tmax-width: 100%;\t\t\twidth: 100%;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button{\t\t\tbackground-color: #1a3e73;\t\t\tcolor: #e5f4f6;\t\t\tborder-color: #1a3e73;\t\t\toutline: none;\t\t\tbox-shadow: unset;\t\t\tborder: 0;\t\t\ttransition: .5s;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-password-box .ays-poll-password-button-box .ays-poll-password-button:hover{\t\t\tbackground-color: #1a3e73b5;        }        #ays-poll-id-69e4698b7353e.box-apm .ays-poll-password-box .ays-poll-password-input-box .ays-poll-password-input{\t\t\tborder-color: #1a3e73;        }\t\t#ays-poll-id-69e4698b7353e.box-apm .apm-answers .apm-choosing label.ays_label_poll{            \t\t\tbox-shadow:unset;\t\t\tborder-radius: 0px;        }\t\t#ays-poll-id-69e4698b7353e.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\tfont-size: 16px;        }\t\t\t\t\t#ays-poll-id-69e4698b7353e div.apm-load-message-container{            \t\t\t\tbackground-color: #e5f4f6 !important;\t\t\t}\t        #ays-poll-id-69e4698b7353e.choosing-poll label {\t            background-color: #ffffff;\t            border: none;\t            text-transform: inherit;\t        }        .ays-poll-id-69e4698b7353e.choosing-poll input[type=radio]:checked + label,\t\t.ays-poll-id-69e4698b7353e:not(.ays-minimal-theme).choosing-poll input[type='checkbox']:checked + label,        .ays-poll-id-69e4698b7353e.choosing-poll label.ays_enable_hover:hover {        \tbackground-color: #1a3e73 !important;            color: #e5f4f6;        }\t\t.ays-poll-id-69e4698b7353e:not(.ays-minimal-theme).choosing-poll input[type='checkbox']{\t\t\tdisplay: none;\t\t}        .ays-poll-id-69e4698b7353e.choosing-poll input[type=radio]:checked + label *,        .ays-poll-id-69e4698b7353e.choosing-poll input[type=checkbox]:checked + label *,        .ays-poll-id-69e4698b7353e.choosing-poll label.ays_enable_hover:hover * {            color: #ffffff;        }.ays-poll-id-69e4698b7353e .apm-info-form input {            border-color: #1a3e73;        }        div[class~=ays-poll-id-69e4698b7353e] label.ays_label_font_size {            font-size: 16px;        }        button.ays-poll-next-btn:focus {            background: unset;            outline: none;        }        button.ays-poll-next-btn:disabled {            cursor: not-allowed;            background: dimgrey !important;            color: white !important;        }        button.ays-poll-next-btn:enabled {            cursor: pointer;        }        .ays-poll-id-69e4698b7353e .apm-info-form input {            color: #1a3e73 !important;            background-color: #ffffff !important;        }         .ays-poll-main #ays-poll-id-69e4698b7353e .ays-poll-img {            object-fit: cover;\t\t\theight: 100%;         }        .ays-poll-id-69e4698b7353e div.apm-loading-gif .apm-loader svg path,        .ays-poll-id-69e4698b7353e div.apm-loading-gif .apm-loader svg rect {            fill: #1a3e73;        }0.ays-poll-id-69e4698b7353e div.apm-loading-gif .apm-loader{\t\t\t\tdisplay: flex;\t\t\t\tjustify-content: center;\t\t\t\talign-items: center;\t\t\t\tpadding-top: 10px;\t\t\t}\t\t\t.ays-poll-id-69e4698b7353e div.apm-loading-gif{\t\t\t\twidth: 100%;    \t\t\theight: 100%;\t\t\t}\t\t\t.ays-poll-id-69e4698b7353e.box-apm .ays_question p{\t\t\tfont-size: 16px;\t\t}\t\t\t\t@media only screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b7353e.box-apm {\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .ays-poll-btn{\t\t\t\twidth: auto;\t\t\t}\t\t\t.ays-poll-id-69e4698b7353e.box-apm .ays_question p{\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t\t\t\t.ays-poll-id-69e4698b7353e .apm-answers .apm-rating i.ays_poll_fa-star {\t\t\t\tfont-size: 4vw !important;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .ays-poll-answer-container-gird{\t\t\t\twidth: 100%;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .apm-title-box div{\t\t\t\tfont-size: 20px;\t\t\t\ttext-align: center;\t\t\t\tword-break: break-word;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t.ays-poll-id-69e4698b7353e.box-apm label.ays_label_font_size {\t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm.text-poll .apm-answers .ays-poll-text-types-inputs{            \t\t\t\tfont-size: 16px;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .apm-answers > .apm-choosing > .ays_label_poll > div.ays-poll-answer-image > img.ays-poll-each-image{\t\t\t\theight: 150px;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .apm-answers .apm-choosing > label.ays-poll-answer-container-label-list > p.ays-poll-answers > span.ays-poll-each-answer-list {\t\t\t\tpadding: unset;\t\t\t\tword-wrap: break-word;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e .ays-poll-btn{\t\t\t\tfont-size: 17px;\t\t\t\tline-height: 1;\t\t\t\twhite-space: normal;\t\t\t\tword-break: break-word;\t\t\t}\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-id-69e4698b7353e{\t\t\t\tmax-width: 100%;\t\t\t}\t\t}\t\t#ays-poll-container-214{        \twidth: 749px;\t\t}\t\t@media screen and (max-width: 768px){\t\t\t#ays-poll-container-214{\t\t\t\twidth: 100%;\t\t\t\tmax-width: 96%;\t\t\t}\t\t\t#ays-poll-id-69e4698b7353e.box-apm .apm-choosing .ays-poll-each-image-list{\t\t\t\twidth: 100%;        \t}\t\t}\t\t\t           <\/style>        <script>            var dataCss = {\t\t\t\twidth: '749px',                maxWidth: '98%',                fontSize: '16px',                padding: '10px',                margin: '0 auto',                marginTop: '-1rem',                borderStyle: 'ridge',                borderWidth: '2px',                borderColor: '#1a3e73',                background: '#e5f4f6',                color: '#1a3e73',                transition: '.3s ease',                WebkitAppearance: 'none',                appearance: 'none',                };            var hoverCss = {                background: '#1a3e73',                color: '#e5f4f6',                borderColor: '#e5f4f6',            };        <\/script><div style='margin-bottom: 1rem;' class='ays-poll-main ' id='ays-poll-container-214' data-load-method=''>        <form style='margin-bottom: 0;' >                        <div        style='text-align: center;'        dir='ltr'        data-loading='load_gif'        data-load-gif='plg_2'        data-load-gif-font-size='64'                data-hide-bg-image='false'        data-gradient-check=''        data-gradient-dir='to bottom'        data-gradient-c1='#103251'        data-gradient-c2='#607593'        data-hide-bg-image-def-color='#e5f4f6'        data-show-social=''        class='box-apm  text-poll ays-poll-id-69e4698b7353e '        id='ays-poll-id-69e4698b7353e'        data-res='0'        data-res-sort='none'        data-restart ='false'        data-redirection = '0'        data-redirect-check = '0'        data-url-href = ''        data-href = ''        data-delay = '0'        data-id='214'        data-res-rgba = ''        data-percent-color = '#1a3e73'        data-enable-top-animation = ''        data-top-animation-scroll = '100'        data-info-form=''        data-enable-social-links=''        ><div class='ays_poll_cb_and_a'><\/div><div class='ays-poll-id-69e4698b7353e ays_question'><p><strong>Is your coffee habit something you chose, or something that became easiest? <\/strong><\/p><\/div><div class='ays-poll-id-69e4698b7353e hideResults ays-poll-hide-result-box'> <\/div><div class='apm-answers  '><div class='ays-poll-maker-text-answer-main answer-ays-poll-id-69e4698b7353e'>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<textarea \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tid='ays-poll-text-type-paragraph-ays-poll-id-69e4698b7353e'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass='ays-poll-text-types-inputs ays-poll-text-types-inputs-only-textarea '\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplaceholder='Your answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tname='answer'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-max-length=''\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-limit-type='characters'\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t><\/textarea>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<label for='ays-poll-text-type-paragraph-ays-poll-id-69e4698b7353e'><\/label>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div><div class='apm-cashed-fa'><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><div>                                <i class='ays_poll_fas ays_poll_fa-star' style='font-size: 0'><\/i>                            <\/div><\/div><input type=\"hidden\" id=\"ays_finish_poll_show_res_214\" name=\"ays_finish_poll_show_res_214\" value=\"1b583589b9\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\" \/><div class='apm-button-box'><input type='button' \t                    name='ays_finish_poll'\t                    class='btn ays-poll-btn text-btn ays_finish_poll'\t                    data-form='ays-poll-id-69e4698b7353e'\t                    value=\"Submit\"\t                    ><\/div><script>\t\t\t\tif(typeof aysPollOptions === 'undefined'){\t\t\t\t\tvar aysPollOptions = [];\t\t\t\t}\t\t\t\taysPollOptions['ays-poll-id-69e4698b7353e']  = '{"main_color":"#1a3e73","text_color":"#1a3e73","button_text_color":"#ffffff","button_bg_color":"#1a3e73","icon_color":"#1a3e73","bg_color":"#e5f4f6","bg_image":"","enable_answer_style":"on","answer_bg_color":"#ffffff","answer_hover_color":"#1a3e73","answer_border_side":"none","answer_font_size":"16","poll_answer_font_size_mobile":"16","poll_answer_object_fit":"cover","poll_answer_padding":"5","poll_answer_margin":"2","poll_answer_border_radius":0,"poll_answer_icon_check":"off","poll_answer_icon":"radio","poll_answer_view_type":"list","poll_answer_enable_box_shadow":"off","poll_answer_box_shadow_color":"#000000","poll_answer_box_shadow_x_offset":0,"poll_answer_box_shadow_y_offset":0,"poll_answer_box_shadow_z_offset":10,"title_bg_color":"rgba(255,255,255,0)","poll_title_font_size":"20","poll_title_font_size_mobile":"20","icon_size":24,"width":749,"width_for_mobile":0,"poll_min_height":1,"border_style":"ridge","border_radius":"0","border_width":"0","border_color":"#1a3e73","enable_box_shadow":"off","box_shadow_color":"#000000","poll_box_shadow_x_offset":0,"poll_box_shadow_y_offset":0,"poll_box_shadow_z_offset":15,"enable_background_gradient":"off","background_gradient_color_1":"#103251","background_gradient_color_2":"#607593","poll_gradient_direction":"vertical","poll_question_size_pc":"16","poll_question_size_mobile":"16","poll_question_image_height":"","poll_question_image_object_fit":"cover","poll_mobile_max_width":"","poll_buttons_size":"medium","poll_buttons_font_size":"17","poll_buttons_mobile_font_size":"17","poll_buttons_left_right_padding":"20","poll_buttons_top_bottom_padding":"10","poll_buttons_border_radius":"3","poll_buttons_width":"","poll_buttons_mobile_width":"","disable_answer_hover":0,"logo_image":"","poll_enable_logo_url":"off","poll_logo_title":"","poll_logo_url":"","custom_class":"","enable_poll_title_text_shadow":"off","poll_title_text_shadow":"rgba(255,255,255,0)","poll_title_text_shadow_x_offset":2,"poll_title_text_shadow_y_offset":2,"poll_title_text_shadow_z_offset":0,"poll_allow_multivote":"off","multivote_answer_min_count":"1","poll_allow_multivote_count":"1","poll_direction":"center","show_create_date":0,"show_author":0,"active_date_check":"","activeInterval":"2026-01-30","activeIntervalSec":"","deactiveInterval":"2026-01-30","deactiveIntervalSec":"","ays_poll_show_timer":0,"show_bottom_timer":0,"ays_show_timer_type":"countdown","show_result_btn_see_schedule":"with_see","active_date_message_soon":"<p style=\\\"text-align: center;\\\">The poll will be available soon!<\/p>\n","active_date_message":"<p style=\\\"text-align: center;\\\">The poll has expired!<\/p>\n","show_result_btn_schedule":0,"dont_show_poll_cont":"off","allow_not_vote":0,"see_res_btn_text":"See Results","enable_pass_count":null,"redirect_users":0,"redirect_after_vote_url":false,"redirection_delay":0,"randomize_answers":"off","enable_asnwers_sound":"off","poll_vote_reason":"off","enable_vote_btn":1,"btn_text":"Submit","enable_view_more_button":"off","poll_view_more_button_count":0,"answer_sort_type":"default","show_answers_numbering":"none","hide_results":0,"hide_result_message":0,"hide_results_text":"<p style=\"text-align: center;\">Thanks for your answer!<\/p>","result_message":"<p style=\"text-align: center\">Thank you!<\/p>","show_social":0,"poll_social_buttons_heading":"","poll_show_social_ln":"on","poll_show_social_fb":"on","poll_show_social_tr":"on","poll_show_social_vk":"off","load_effect":"load_gif","load_gif":"plg_2","limit_users":0,"limit_users_method":"ip","limitation_message":"<p style=\\\"text-align: center;\\\">You have already voted<\/p>\n","redirect_url":false,"user_role":[],"enable_restriction_pass":0,"restriction_pass_message":"<p style=\\\"text-align: center;\\\">You don\\'t have permissions for passing the poll<\/p>\n","enable_logged_users":0,"enable_logged_users_message":"<p style=\\\"text-align: center;\\\">You must sign in for passing the poll<\/p>\n","notify_email_on":0,"notify_email":"ithelpdesk@borderlessaccess.com","result_sort_type":"none","create_date":"2026-02-10 09:57:30","author":{"id":"2","name":"Deebhu"},"poll_main_url":"","redirect_after_vote_delay":0,"published":1,"enable_restart_button":0,"show_votes_count":0,"show_res_percent":1,"show_login_form":"off","info_form":0,"fields":"apm_name,apm_email,apm_phone","answers_grid_column_mobile":"on","required_fields":"apm_email","info_form_title":"<h5>Please fill out the form:<\/h5>\n","enable_mailchimp":"off","redirect_after_submit":0,"mailchimp_list":"","users_role":"[]","poll_bg_image_position":"center center","poll_bg_img_in_finish_page":"off","ays_add_post_for_poll":"off","result_in_rgba":"off","show_passed_users":"off","see_result_button":"on","see_result_radio":"ays_see_result_button","loader_font_size":"64","effect_message":"","poll_allow_collecting_users_data":"off","poll_every_answer_redirect_delay":"","poll_enable_answer_image_after_voting":"off","poll_enable_answer_redirect_delay":"off","poll_show_passed_users_count":3,"poll_allow_answer":"off","poll_allow_answer_require":"off","poll_answer_image_height":"150","poll_answer_image_height_for_mobile":"150","poll_answer_image_border_radius":"0","poll_title_alignment":"center","poll_title_alignment_mobile":"center","poll_text_type_length_enable":"off","poll_text_type_limit_type":"characters","poll_text_type_limit_length":"","poll_text_type_limit_message":"off","poll_text_type_placeholder":"Your answer","poll_text_type_width":100,"poll_text_type_width_type":"percent","poll_enable_password":"off","poll_password":"","poll_enable_password_visibility":"off","poll_password_message":"Please enter password","display_fields_labels":"off","autofill_user_data":"off","poll_create_author":2,"poll_logo_url_new_tab":"off","enable_social_links":"off","poll_social_links_heading":"","social_links":{"linkedin_link":"","facebook_link":"","twitter_link":"","vkontakte_link":"","youtube_link":""},"show_chart_type":"default_bar_chart","show_chart_type_google_height":400,"poll_enable_animation_top":"on"}';\t\t\t<\/script><\/div><\/form><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce4c0a e-con-full e-flex e-con e-parent\" data-id=\"2ce4c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abc2a08 elementor-widget elementor-widget-html\" data-id=\"abc2a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.single-post .site-content > .ast-container {\n        max-width: 1280px;\n        padding: 0;\n}\n.banner img.attachment-full {width: 100%;}  \n.custom-image-grid, div#ez-toc-container, .likebtn_container, [type='radio']:checked + label:after, [type='radio']:not(:checked) + label:after, [type='radio']:checked + label:before, [type='radio']:not(:checked) + label:before {\n    display: none !important;\n}    \n.wpforms-page-indicator-page-progress {\n    background: #0095a9 !important;\n}\nbutton.wpforms-page-button.wpforms-page-next, button.wpforms-submit {\n    background: #0095a9 !important;\n    border: none;\n}\n<\/style>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n    const offset = 150; \/\/ Gap from top (change as needed)\n\n    document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n        anchor.addEventListener(\"click\", function(e) {\n            const targetID = this.getAttribute(\"href\").slice(1);\n            const target = document.getElementById(targetID);\n\n            if (target) {\n                e.preventDefault();\n                const topPos = target.getBoundingClientRect().top + window.pageYOffset - offset;\n\n                window.scrollTo({\n                    top: topPos,\n                    behavior: \"smooth\"\n                });\n            }\n        });\n    });\n});\n<\/script>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00e4110 e-flex e-con-boxed e-con e-child\" data-id=\"00e4110\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90cf707 elementor-widget elementor-widget-heading\" data-id=\"90cf707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700573c elementor-widget elementor-widget-n-accordion\" data-id=\"700573c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1170\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1170\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Do people support the idea of using wonky fruit to reduce waste?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1170\" class=\"elementor-element elementor-element-9f38e0f e-con-full e-flex e-con e-child\" data-id=\"9f38e0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af43108 elementor-widget elementor-widget-text-editor\" data-id=\"af43108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW175434005 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175434005 BCX0\">Yes.\u00a0<\/span><\/span><span class=\"TextRun SCXW175434005 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175434005 BCX0\">89%<\/span><\/span><span class=\"TextRun SCXW175434005 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175434005 BCX0\">\u00a0agree that wonky fruit helps reduce food waste.<\/span><\/span><span class=\"EOP SCXW175434005 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1171\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1171\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Will most people pay extra for imperfect produce?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1171\" class=\"elementor-element elementor-element-b0f8f70 e-con-full e-flex e-con e-child\" data-id=\"b0f8f70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a801f elementor-widget elementor-widget-text-editor\" data-id=\"e6a801f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW235925694 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235925694 BCX0\">No.\u00a0<\/span><\/span><span class=\"TextRun SCXW235925694 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235925694 BCX0\">75%<\/span><\/span><span class=\"TextRun SCXW235925694 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235925694 BCX0\">\u00a0say they would not pay extra for imperfect produce, even if it reduces waste.<\/span><\/span><span class=\"EOP SCXW235925694 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1172\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1172\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. How many people would pay a big premium for wonky produce?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1172\" class=\"elementor-element elementor-element-91b5938 e-con-full e-flex e-con e-child\" data-id=\"91b5938\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b94f899 elementor-widget elementor-widget-text-editor\" data-id=\"b94f899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW220616613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220616613 BCX0\">Very few. Only\u00a0<\/span><\/span><span class=\"TextRun SCXW220616613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220616613 BCX0\">2%<\/span><\/span><span class=\"TextRun SCXW220616613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220616613 BCX0\">\u00a0would pay more than\u00a0<\/span><\/span><span class=\"TextRun SCXW220616613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220616613 BCX0\">20% extra<\/span><\/span><span class=\"TextRun SCXW220616613 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW220616613 BCX0\">.<\/span><\/span><span class=\"EOP SCXW220616613 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1173\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1173\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. What drives sparkling water purchases the most?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1173\" class=\"elementor-element elementor-element-8501015 e-flex e-con-boxed e-con e-child\" data-id=\"8501015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6ce9e elementor-widget elementor-widget-text-editor\" data-id=\"ca6ce9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">Taste (<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">44%<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">) and price (<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">38%<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">) lead. The wonky fruit story influences only\u00a0<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">4%<\/span><\/span><span class=\"TextRun SCXW90865559 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90865559 BCX0\">.<\/span><\/span><span class=\"EOP SCXW90865559 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1174\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1174\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Is \u201csugar-free\u201d important to buyers?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1174\" class=\"elementor-element elementor-element-2aee2ec e-flex e-con-boxed e-con e-child\" data-id=\"2aee2ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e9774 elementor-widget elementor-widget-text-editor\" data-id=\"44e9774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">Yes.\u00a0<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">60%<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">\u00a0say sugar-free drinks are\u00a0<\/span><span class=\"NormalTextRun SCXW9982472 BCX0\">very important<\/span><span class=\"NormalTextRun SCXW9982472 BCX0\">, while\u00a0<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">23%<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">\u00a0are indifferent and\u00a0<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">17%<\/span><\/span><span class=\"TextRun SCXW9982472 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9982472 BCX0\">\u00a0prefer sweeter drinks.<\/span><\/span><span class=\"EOP SCXW9982472 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1175\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1175\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Were people familiar with \u201cwonky fruit\u201d before seeing it used in branding?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1175\" class=\"elementor-element elementor-element-f61de19 e-flex e-con-boxed e-con e-child\" data-id=\"f61de19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3ae6c elementor-widget elementor-widget-text-editor\" data-id=\"1a3ae6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW45734727 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45734727 BCX0\">Not widely. Only\u00a0<\/span><\/span><span class=\"TextRun SCXW45734727 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45734727 BCX0\">20%<\/span><\/span><span class=\"TextRun SCXW45734727 BCX0\" lang=\"EN-IN\" xml:lang=\"EN-IN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW45734727 BCX0\">\u00a0were familiar with the wonky fruit concept before this brand.<\/span><\/span><span class=\"EOP SCXW45734727 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7101de2 e-flex e-con-boxed e-con e-parent\" data-id=\"7101de2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dce43b elementor-widget elementor-widget-html\" data-id=\"1dce43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Do people support the idea of using wonky fruit to reduce waste?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Yes. 89% agree that wonky fruit helps reduce food waste.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Will most people pay extra for imperfect produce?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"No. 75% say they would not pay extra for imperfect produce, even if it reduces waste.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"How many people would pay a big premium for wonky produce?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Very few. Only 2% would pay more than 20% extra.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What drives sparkling water purchases the most?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Taste (44%) and price (38%) lead. The wonky fruit story influences only 4%.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Is \u201csugar-free\u201d important to buyers?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Yes. 60% say sugar-free drinks are very important, while 23% are indifferent and 17% prefer sweeter drinks.\"\r\n    }\r\n  },{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"Were people familiar with \u201cwonky fruit\u201d before seeing it used in branding?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Not widely. Only 20% were familiar with the wonky fruit concept before this brand.\"\r\n    }\r\n  }]\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There\u2019s\u00a0something instantly likeable about the idea.\u00a0\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":12132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-8562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wonky Fruit Marketing: Dash Water &amp; Food Waste Branding<\/title>\n<meta name=\"description\" content=\"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wonky Fruit Marketing: Dash Water &amp; Food Waste Branding\" \/>\n<meta property=\"og:description\" content=\"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/\" \/>\n<meta property=\"og:site_name\" content=\"The Panel Station\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T09:15:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-26T12:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png\" \/>\n\t<meta property=\"og:image:width\" content=\"701\" \/>\n\t<meta property=\"og:image:height\" content=\"701\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Soneeta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/\"},\"author\":{\"name\":\"Soneeta\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/person\\\/a9a04e8f7b8e05eea92a78a4f2692c98\"},\"headline\":\"Dash Water\u2019s \u201cWonky Fruit\u201d Truth\",\"datePublished\":\"2025-11-16T09:15:50+00:00\",\"dateModified\":\"2026-02-26T12:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/\"},\"wordCount\":900,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Dash-Water.png\",\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/\",\"name\":\"Wonky Fruit Marketing: Dash Water & Food Waste Branding\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Dash-Water.png\",\"datePublished\":\"2025-11-16T09:15:50+00:00\",\"dateModified\":\"2026-02-26T12:07:22+00:00\",\"description\":\"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Dash-Water.png\",\"contentUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Dash-Water.png\",\"width\":701,\"height\":701,\"caption\":\"wonky fruit marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/insights-behind-dash-waters-wonky-fruits\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dash Water\u2019s \u201cWonky Fruit\u201d Truth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#website\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/\",\"name\":\"The Panel Station\",\"description\":\"Child Care Blogging Website\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#organization\",\"name\":\"The Panel Station\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/TPS_2_0_Logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/TPS_2_0_Logo.svg\",\"caption\":\"The Panel Station\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/person\\\/a9a04e8f7b8e05eea92a78a4f2692c98\",\"name\":\"Soneeta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g\",\"caption\":\"Soneeta\"},\"description\":\"A bookworm at heart, traveler by soul, and a sports enthusiast by choice. When she is not exploring new places, you\u2019ll find her curled up with her pets, binge-watching movies. Writing is her forever sidekick. Soneeta believes that stories are the best souvenirs you can collect. Basically, she is fueled by books, adventures, and a whole lot of pet cuddles.\",\"url\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/author\\\/soneeta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wonky Fruit Marketing: Dash Water & Food Waste Branding","description":"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/","og_locale":"en_US","og_type":"article","og_title":"Wonky Fruit Marketing: Dash Water & Food Waste Branding","og_description":"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.","og_url":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/","og_site_name":"The Panel Station","article_published_time":"2025-11-16T09:15:50+00:00","article_modified_time":"2026-02-26T12:07:22+00:00","og_image":[{"width":701,"height":701,"url":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png","type":"image\/png"}],"author":"Soneeta","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#article","isPartOf":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/"},"author":{"name":"Soneeta","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#\/schema\/person\/a9a04e8f7b8e05eea92a78a4f2692c98"},"headline":"Dash Water\u2019s \u201cWonky Fruit\u201d Truth","datePublished":"2025-11-16T09:15:50+00:00","dateModified":"2026-02-26T12:07:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/"},"wordCount":900,"commentCount":0,"publisher":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#organization"},"image":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png","articleSection":["Insights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/","url":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/","name":"Wonky Fruit Marketing: Dash Water & Food Waste Branding","isPartOf":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#primaryimage"},"image":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png","datePublished":"2025-11-16T09:15:50+00:00","dateModified":"2026-02-26T12:07:22+00:00","description":"Wonky fruit marketing explained through Dash Water wonky fruit strategy, UK consumer willingness to pay sustainability, ethical consumption UK trends, and food waste branding impact.","breadcrumb":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#primaryimage","url":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png","contentUrl":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Dash-Water.png","width":701,"height":701,"caption":"wonky fruit marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/insights-behind-dash-waters-wonky-fruits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thepanelstation.com\/insights-stories\/"},{"@type":"ListItem","position":2,"name":"Dash Water\u2019s \u201cWonky Fruit\u201d Truth"}]},{"@type":"WebSite","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#website","url":"https:\/\/www.thepanelstation.com\/insights-stories\/","name":"The Panel Station","description":"Child Care Blogging Website","publisher":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thepanelstation.com\/insights-stories\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#organization","name":"The Panel Station","url":"https:\/\/www.thepanelstation.com\/insights-stories\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#\/schema\/logo\/image\/","url":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2026\/01\/TPS_2_0_Logo.svg","contentUrl":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2026\/01\/TPS_2_0_Logo.svg","caption":"The Panel Station"},"image":{"@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.thepanelstation.com\/insights-stories\/#\/schema\/person\/a9a04e8f7b8e05eea92a78a4f2692c98","name":"Soneeta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4141601aa112de1a6c38c35d0bb234001a16e0542d3717e5f08dda7544de8fb3?s=96&d=mm&r=g","caption":"Soneeta"},"description":"A bookworm at heart, traveler by soul, and a sports enthusiast by choice. When she is not exploring new places, you\u2019ll find her curled up with her pets, binge-watching movies. Writing is her forever sidekick. Soneeta believes that stories are the best souvenirs you can collect. Basically, she is fueled by books, adventures, and a whole lot of pet cuddles.","url":"https:\/\/www.thepanelstation.com\/insights-stories\/author\/soneeta\/"}]}},"_links":{"self":[{"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/posts\/8562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/comments?post=8562"}],"version-history":[{"count":78,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\/revisions"}],"predecessor-version":[{"id":15790,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/posts\/8562\/revisions\/15790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/media\/12132"}],"wp:attachment":[{"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/media?parent=8562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/categories?post=8562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepanelstation.com\/insights-stories\/wp-json\/wp\/v2\/tags?post=8562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}