{"id":9645,"date":"2025-11-22T15:49:12","date_gmt":"2025-11-22T15:49:12","guid":{"rendered":"https:\/\/www.thepanelstation.com\/insights-stories\/?p=9645"},"modified":"2026-02-27T12:02:05","modified_gmt":"2026-02-27T12:02:05","slug":"how-people-choose-brands-in-2025","status":"publish","type":"post","link":"https:\/\/www.thepanelstation.com\/insights-stories\/how-people-choose-brands-in-2025\/","title":{"rendered":"Brands: for showing off or for loyalty?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9645\" class=\"elementor elementor-9645\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e8bb4 banner e-flex e-con-boxed e-con e-parent\" data-id=\"c9e8bb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d11d2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"11d11d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1441\" height=\"501\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-20.png\" class=\"attachment-full size-full wp-image-11394\" alt=\"How People Choose Brands in 2025\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-20.png 1441w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-20-300x104.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-20-1024x356.png 1024w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/LP-20-768x267.png 768w\" sizes=\"(max-width: 1441px) 100vw, 1441px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd6ab5 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"2cd6ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"801\" height=\"801\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5.png\" class=\"attachment-large size-large wp-image-11395\" alt=\"How People Choose Brands in 2025\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5.png 801w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5-300x300.png 300w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5-150x150.png 150w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5-768x768.png 768w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/MOBILE-5-700x700.png 700w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85037c2 e-flex e-con-boxed e-con e-parent\" data-id=\"85037c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4166e6b elementor-widget elementor-widget-heading\" data-id=\"4166e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brands: For Showing off or for Loyalty?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2cf9 elementor-widget elementor-widget-text-editor\" data-id=\"d8d2cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW230458846 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230458846 BCX0\">Trust used to be something brands earned slowly and lost gradually. Not anymore. The latest TPS Pulse Research, based on\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW230458846 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230458846 BCX0\">150,609 respondents across 60+ countries<\/span><\/span><\/strong><span class=\"TextRun SCXW230458846 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW230458846 BCX0\">\u00a0<\/span><\/strong><span class=\"NormalTextRun SCXW230458846 BCX0\">part of\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">the TPS global community<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">\u00a0reveals how \u201cloyalty\u201d expires for both sides.<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">O<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">ne pattern is hard to miss: people still care about brands, but they are far more decisive and much less forgiving<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">, at<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">least<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">\u00a0about which\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">brands\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">deserve their trust. Brand loyalty now behaves more like a subscription: if the value drops or the experience slips, people quietly\u00a0<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">move-on<\/span><span class=\"NormalTextRun SCXW230458846 BCX0\">.<\/span><\/span><span class=\"EOP SCXW230458846 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW259523044 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259523044 BCX0\">Across\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">the<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">world\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">and\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">all\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">age groups, people say they pay close attention to brand names when they buy something. This is true in big metros, smaller cities, and even rural areas. The difference is not whether people notice brands, but\u00a0<\/span><\/span><strong><span class=\"TextRun SCXW259523044 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259523044 BCX0\">how intensely<\/span><\/span><\/strong><span class=\"TextRun SCXW259523044 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW259523044 BCX0\">\u00a0they do it. In India, for example, attention to brands is high and people actively compare options; in the UK and Australia, people lean more on familiar brands and\u00a0<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">previous<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">\u00a0experience<\/span><span class=\"NormalTextRun SCXW259523044 BCX0\">. Globally, the numbers show a clear tilt toward high brand awareness.<\/span><\/span><span class=\"EOP SCXW259523044 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ecc7b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"08ecc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#bottomForm\" id=\"cta_insights_top_1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Do you agree with this?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b92d39c e-flex e-con-boxed e-con e-parent\" data-id=\"b92d39c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87bf73b e-con-full e-flex e-con e-child\" data-id=\"87bf73b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d818863 elementor-widget elementor-widget-heading\" data-id=\"d818863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Much Attention Do People Pay to Brand Names?(Global) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c2f82 elementor-widget elementor-widget-text-editor\" data-id=\"90c2f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW247896837 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW247896837 BCX0\">When buying a product, how much attention do you usually pay to the brand name?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176d8d9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"176d8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; width: 100%; height: 0; padding-top: 79.4290%;\r\npadding-bottom: 0; overflow: hidden;\r\nborder-radius: 8px; will-change: transform;\">\r\n<iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\r\n    src=\"https:\/\/www.canva.com\/design\/DAG5c6PjZuI\/PPY5fHR8Q8UIFKK3qZFkAQ\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\r\n<\/iframe>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59256aa elementor-widget elementor-widget-text-editor\" data-id=\"59256aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nearly\u00a0<\/span><b><span data-contrast=\"auto\">3\u00a0in 4 people<\/span><\/b><span data-contrast=\"auto\">\u00a0say they pay high or\u00a0very high\u00a0attention to the brand when they buy. So yes, people are watching brands closely.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But paying attention\u00a0doesn\u2019t\u00a0automatically mean trusting a brand. To understand what earns trust, we asked people to rate how important\u00a0different factors\u00a0are when they decide whether to trust a brand. We then converted those answers into a 1\u20135 scale (1 = not important, 5 = extremely important) and calculated the global averages<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65c2834 e-flex e-con-boxed e-con e-parent\" data-id=\"65c2834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad45aa1 e-con-full e-flex e-con e-child\" data-id=\"ad45aa1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319bedf elementor-widget elementor-widget-heading\" data-id=\"319bedf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Drives Brand Trust? (Global Average Importance, 1\u20135 Scale)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8ae6a elementor-widget elementor-widget-text-editor\" data-id=\"7f8ae6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW72141249 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW72141249 BCX0\">How important are each of the following when deciding whether to trust a brand?<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW72141249 BCX0\"><strong><span class=\"SCXW72141249 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW72141249 BCX0\" \/><\/span><span class=\"TextRun SCXW72141249 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW72141249 BCX0\">(<strong>1 = Not important<\/strong>, <strong>5 = Extremely important<\/strong>)<\/span><\/span><span class=\"EOP SCXW72141249 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e934e4 e-grid e-con-full e-con e-child\" data-id=\"9e934e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d1dc6 elementor-widget elementor-widget-html\" data-id=\"75d1dc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; width: 100%; height: 0; padding-top: 104.4656%;\npadding-bottom: 0;; overflow: hidden;\nborder-radius: 8px; will-change: transform;\">\n<iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAG5bkKFLn0\/o4w-C2OQW-jZMLc6ly1TrQ\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n<\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393ceda elementor-widget elementor-widget-text-editor\" data-id=\"393ceda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The message from people is very straightforward: trust is built on\u00a0<\/span><b><span data-contrast=\"auto\">boring but critical basics<\/span><\/b><span data-contrast=\"auto\">. If quality slips, value feels unfair, or information is unclear, no amount of branding can compensate for it. Environmental and ethical behaviour matter, but only after the core experience works.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At the same time, expectations are rising. We asked people how their expectations from brands today compare to three years ago.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e6dec elementor-align-center elementor-widget elementor-widget-button\" data-id=\"25e6dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#bottomForm\" id=\"cta_insights_top_2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">What builds your trust?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7e8536 e-flex e-con-boxed e-con e-parent\" data-id=\"c7e8536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-323890f e-con-full e-flex e-con e-child\" data-id=\"323890f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dc2655 elementor-widget elementor-widget-heading\" data-id=\"5dc2655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Have Expectations Changed Since 2022?(Global) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971aeff elementor-widget elementor-widget-text-editor\" data-id=\"971aeff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW176210257 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW176210257 BCX0\">Compared to three years ago, how have your expectations from brands changed?<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02ae399 e-grid e-con-full e-con e-child\" data-id=\"02ae399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfee0eb elementor-widget elementor-widget-html\" data-id=\"cfee0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; width: 100%; height: 0; padding-top: 79.7950%;\npadding-bottom: 0; overflow: hidden;\nborder-radius: 8px; will-change: transform;\">\n<iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAG5boHBuT4\/PTiTI5DUdpUCbPFd7ZPPPg\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n<\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3756f9f elementor-widget elementor-widget-text-editor\" data-id=\"3756f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">More than\u00a0<\/span><b><span data-contrast=\"auto\">half of all respondents (54.4%)<\/span><\/b><span data-contrast=\"auto\">\u00a0say their expectations from brands are higher now than they were three years ago. This aligns strongly with markets like India and other fast-changing economies in our sample, where digital access, product variety, and exposure to alternatives have grown sharply. In more mature markets like the UK and Australia, expectations also rise, but people tend to give brands a bit more time before making a switch.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Even so, when we asked how well brands understand what people really need today, the average score landed below \u201cperfect\u201d \u2014 globally, people rated it under 4 out of 5. In other words, respondents\u00a0largely feel\u00a0that brands \u201cmostly\u201d understand them, but not fully. That small gap between \u201cgood\u201d and \u201cexactly right\u201d is where most trust issues start.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The most striking part of the study comes from how quickly people now act when trust fades. We asked if they had stopped using any brand in the past year specifically because they felt they could no longer trust it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81bea2 elementor-align-center sg-popup-id-9415 elementor-widget elementor-widget-button\" data-id=\"e81bea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\" id=\"cta_insights_popup_1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Share Your View<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-998ebf8 e-flex e-con-boxed e-con e-parent\" data-id=\"998ebf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a850371 e-con-full e-flex e-con e-child\" data-id=\"a850371\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b34163 elementor-widget elementor-widget-heading\" data-id=\"2b34163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Trust Break: Have People Stopped Using a Brand Due to Trust Issues? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ec3b6 elementor-widget elementor-widget-text-editor\" data-id=\"36ec3b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW222690809 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW222690809 BCX0\">In the past year, have you stopped using any brand because you felt you could no longer trust it?<\/span><\/span><span class=\"EOP SCXW222690809 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50b2969 e-grid e-con-full e-con e-child\" data-id=\"50b2969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-502c106 elementor-widget elementor-widget-html\" data-id=\"502c106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; width: 100%; height: 0; padding-top: 79.5754%;\npadding-bottom: 0; overflow: hidden;\nborder-radius: 8px; will-change: transform;\">\n<iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAG5bj167zA\/q29mMkcwexiFLvaOdHI1nA\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n<\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e14d47 elementor-widget elementor-widget-text-editor\" data-id=\"3e14d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Nearly\u00a0<\/span><b><span data-contrast=\"auto\">1\u00a0in 2 people<\/span><\/b><span data-contrast=\"auto\">\u00a0globally have walked away from at least one brand in the past year because it lost their trust.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In India,\u00a0the share of people who stopped using a brand due to trust issues is slightly higher than the global average. In the UK and Australia, the proportion is notably lower, suggesting more stable brand relationships. Other markets such as South Africa and the UAE, sit somewhere in between, pairing high attention to brands with\u00a0relatively high\u00a0willingness to switch when something feels off.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However, the reasons people gave for losing trust were consistent across countries: quality fell, prices rose without clear justification, the product changed in a way that felt negative,\u00a0customer service\u00a0failed to\u00a0resolve an issue, or reviews and feedback about the brand turned sharply negative. These\u00a0aren\u2019t\u00a0abstract ideas they are concrete, daily-life experiences. When people repeatedly see a gap between what a brand says and what it delivers, they quietly stop buying.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At the same time, people are\u00a0very open\u00a0to trying\u00a0new brands.\u00a0A\u00a0large majority rated themselves as \u201clikely\u201d or \u201cvery likely\u201d to try a new brand\u00a0soon. The triggers are again practical:\u00a0good reviews, compelling offers, trusted recommendations, curiosity about something genuinely better, or the feeling that an existing brand is no longer earning its place in their life. Younger consumers,\u00a0especially those between 18 and 34 are at the forefront of this movement: they notice brands more, switch faster, and lean heavily on social proof.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Put simply, the rules of trust in 2025\u00a0look like this: people watch brands closely, expect more than before, forgive less, and move on faster. But their expectations are\u00a0not unreasonable. They are asking for\u00a0<\/span><b><span data-contrast=\"auto\">quality they can rely on, value that feels fair, and communication that\u00a0doesn\u2019t\u00a0try to hide the full picture<\/span><\/b><span data-contrast=\"auto\">. If brands get that right, trust follows. If they\u00a0don\u2019t, people quietly reallocate their attention to someone else.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">TPS\u00a0living breathing opinion to insights community defining how\u00a0real opinions from people\u00a0shape\u00a0structured insights that help\u00a0decode\u00a0how life is changing across countries, age groups, and lifestyles.\u00a0In this community we\u00a0explore how people think about money, health, digital life, relationships, culture, community, and more, but\u00a0always starting from one place: what people\u00a0experience, genuinely.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d259757 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d259757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#bottomForm\" id=\"cta_insights_bottom_1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Share Your Insight<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd0bacb e-flex e-con-boxed e-con e-parent\" data-id=\"dd0bacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b7697 elementor-widget elementor-widget-text-editor\" data-id=\"f6b7697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW164399667 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164399667 BCX0\">Disclaimer:<br \/><\/span><\/span><span class=\"EOP SCXW164399667 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><br \/><\/span><\/strong><span class=\"EOP SCXW164399667 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span class=\"TextRun SCXW128337962 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW128337962 BCX0\">These insights are not just for brands; they<\/span><span class=\"NormalTextRun SCXW128337962 BCX0\">\u00a0ar<\/span><span class=\"NormalTextRun SCXW128337962 BCX0\">e<\/span><span class=\"NormalTextRun SCXW128337962 BCX0\">\u00a0for anyone trying to understand how decisions are made in 2025<\/span><span class=\"NormalTextRun SCXW128337962 BCX0\">-26<\/span><span class=\"NormalTextRun SCXW128337962 BCX0\">. The more people share, the clearer the picture becomes.<\/span><\/span><\/span><span class=\"EOP SCXW164399667 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span class=\"EOP SCXW128337962 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/span><strong><span class=\"EOP SCXW164399667 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><br \/><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4c371f e-flex e-con-boxed e-con e-parent\" data-id=\"d4c371f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd16131 e-con-full e-flex e-con e-child\" data-id=\"cd16131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8391184 elementor-widget elementor-widget-image\" data-id=\"8391184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Image-1-3.png\" class=\"attachment-large size-large wp-image-1298\" alt=\"Share your opinions\" srcset=\"https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Image-1-3.png 750w, https:\/\/www.thepanelstation.com\/insights-stories\/wp-content\/uploads\/2025\/11\/Image-1-3-300x120.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b94377 e-con-full e-flex e-con e-child\" data-id=\"3b94377\" data-element_type=\"container\" data-e-type=\"container\" id=\"bottomForm\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bf5f6 elementor-widget elementor-widget-heading\" data-id=\"e6bf5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.thepanelstation.com\/insights-stories\/whats-the-real-health-concern\/\">Your opinions shape things you love, Make your voice count by sharing your opinions.<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23dc84 elementor-widget elementor-widget-html\" data-id=\"d23dc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"position: relative; height:500px; max-height:500px; overflow:auto;\">\r\n  <iframe \r\n    class=\"formbricks-survey\"\r\n    data-survey-url=\"https:\/\/formbricks-green-ltps.thepanelstation.com\/s\/obf8orjkz00wvjnrt19eghdj\"\r\n    frameborder=\"0\"\r\n    style=\"position:absolute;left:0;top:0;width:100%;height:100%;border:0;\">\r\n  <\/iframe>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bd797e e-con-full e-flex e-con e-parent\" data-id=\"3bd797e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45bbf2a elementor-widget elementor-widget-html\" data-id=\"45bbf2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/www.thepanelstation.com\/dashboard\/surveys\/?utm_source=Insight-stories&utm_medium=Banner-ads-stripe&utm_campaign=survey-page\" class=\"country-image\" style=\"display:none;\">\r\n  <img decoding=\"async\" src=\"\/insights-stories\/wp-content\/uploads\/2025\/12\/1240x200.png\" alt=\"Country based image\">\r\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceec163 elementor-widget elementor-widget-html\" data-id=\"ceec163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.single-post .site-content > .ast-container {\n        max-width: 1280px;\n        padding: 0;\n}\n.banner img.attachment-full {width: 100%;}  \n.custom-image-grid, div#ez-toc-container, .likebtn_container, [type='radio']:checked + label:after, [type='radio']:not(:checked) + label:after, [type='radio']:checked + label:before, [type='radio']:not(:checked) + label:before {\n    display: none !important;\n}    \n.wpforms-page-indicator-page-progress {\n    background: #0095a9 !important;\n}\nbutton.wpforms-page-button.wpforms-page-next, button.wpforms-submit {\n    background: #0095a9 !important;\n    border: none;\n}\n<\/style>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n    const offset = 150; \/\/ Gap from top (change as needed)\n\n    document.querySelectorAll('a[href^=\"#\"]').forEach(anchor => {\n        anchor.addEventListener(\"click\", function(e) {\n            const targetID = this.getAttribute(\"href\").slice(1);\n            const target = document.getElementById(targetID);\n\n            if (target) {\n                e.preventDefault();\n                const topPos = target.getBoundingClientRect().top + window.pageYOffset - offset;\n\n                window.scrollTo({\n                    top: topPos,\n                    behavior: \"smooth\"\n                });\n            }\n        });\n    });\n});\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854d25c e-flex e-con-boxed e-con e-child\" data-id=\"854d25c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5873b5 elementor-widget elementor-widget-heading\" data-id=\"f5873b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FAQ's<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a13f8 elementor-widget elementor-widget-n-accordion\" data-id=\"b6a13f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1910\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1910\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. What does consumer trust mean in 2025?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1910\" class=\"elementor-element elementor-element-dd77f53 e-con-full e-flex e-con e-child\" data-id=\"dd77f53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8edf93c elementor-widget elementor-widget-text-editor\" data-id=\"8edf93c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW75611532 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW75611532 BCX0\">Consumer trust in 2025 means believing a brand is honest, dependable, and genuinely committed to its customers. People trust brands that stay transparent, deliver consistently, protect their data, and prove their values through real actions.<\/span><\/span><span class=\"EOP SCXW75611532 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1911\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1911\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Why is consumer trust declining in many markets?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1911\" class=\"elementor-element elementor-element-b0a941c e-con-full e-flex e-con e-child\" data-id=\"b0a941c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f488c19 elementor-widget elementor-widget-text-editor\" data-id=\"f488c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW44277606 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW44277606 BCX0\">Consumer trust is dropping because of misinformation, privacy worries, and brands not meeting expectations. With so many choices today, people switch quickly when a brand feels unreliable or\u00a0<\/span><span class=\"NormalTextRun SCXW44277606 BCX0\">doesn\u2019t<\/span><span class=\"NormalTextRun SCXW44277606 BCX0\">\u00a0keep its promises.<\/span><\/span><span class=\"EOP SCXW44277606 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1912\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1912\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. What factors influence consumer trust the most today?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1912\" class=\"elementor-element elementor-element-8718278 e-con-full e-flex e-con e-child\" data-id=\"8718278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09576cf elementor-widget elementor-widget-text-editor\" data-id=\"09576cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW218897321 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218897321 BCX0\">Key factors influencing consumer trust include product quality, transparent communication, data security, ethical practices, and customer service. Across markets, consumers expect brands to prove trustworthiness through actions, not marketing claims.<\/span><\/span><span class=\"EOP SCXW218897321 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1913\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1913\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. How does transparency affect consumer trust?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1913\" class=\"elementor-element elementor-element-d41842b e-flex e-con-boxed e-con e-child\" data-id=\"d41842b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a2418 elementor-widget elementor-widget-text-editor\" data-id=\"19a2418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW202905452 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW202905452 BCX0\">Transparency boosts trust because it removes confusion. When brands openly share pricing, policies, sourcing, and even mistakes, customers feel more confident and connected, especially when information is easy to find.<\/span><\/span><span class=\"EOP SCXW202905452 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1914\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1914\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Are consumers more cautious about trusting brands online?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1914\" class=\"elementor-element elementor-element-3f815be e-flex e-con-boxed e-con e-child\" data-id=\"3f815be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49081a elementor-widget elementor-widget-text-editor\" data-id=\"f49081a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW127573024 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127573024 BCX0\">Yes, consumers are more cautious online due to fake reviews, misleading content, and privacy concerns. Trust increasingly depends on verified information, real customer experiences, and consistent brand behavior across digital platforms.<\/span><\/span><span class=\"EOP SCXW127573024 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1915\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1915\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. How important is data privacy in building consumer trust?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1915\" class=\"elementor-element elementor-element-dc1fe42 e-flex e-con-boxed e-con e-child\" data-id=\"dc1fe42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6934608 elementor-widget elementor-widget-text-editor\" data-id=\"6934608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW6489874 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW6489874 BCX0\">Data privacy is extremely important for trust. Customers expect brands to protect their personal information, be clear about data use, and handle everything responsibly without hidden practices.<\/span><\/span><span class=\"EOP SCXW6489874 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1916\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1916\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Does consumer trust vary across regions?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1916\" class=\"elementor-element elementor-element-a449102 e-flex e-con-boxed e-con e-child\" data-id=\"a449102\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad47e6c elementor-widget elementor-widget-text-editor\" data-id=\"ad47e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW189864559 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189864559 BCX0\">Yes, consumer trust differs by region because cultures and expectations vary. While trust matters everywhere, people value transparency, communication style, and ethics differently depending on where they live.<\/span><\/span><span class=\"EOP SCXW189864559 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1917\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1917\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. What causes consumers to lose trust in a brand?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1917\" class=\"elementor-element elementor-element-ea78a3c e-flex e-con-boxed e-con e-child\" data-id=\"ea78a3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3197b4 elementor-widget elementor-widget-text-editor\" data-id=\"e3197b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW181565422 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW181565422 BCX0\">People lose trust when brands break promises, raise prices unfairly, misuse data, or communicate dishonestly. Social media can make negative experiences spread faster, causing trust to fade even quicker.<\/span><\/span><span class=\"EOP SCXW181565422 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1918\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1918\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 9. Can brands rebuild consumer trust once it is lost?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1918\" class=\"elementor-element elementor-element-ea4cd98 e-flex e-con-boxed e-con e-child\" data-id=\"ea4cd98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080ce13 elementor-widget elementor-widget-text-editor\" data-id=\"080ce13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW118425180 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW118425180 BCX0\">Brands can rebuild trust by acknowledging mistakes, communicating openly, and\u00a0<\/span><span class=\"NormalTextRun SCXW118425180 BCX0\">demonstrating<\/span><span class=\"NormalTextRun SCXW118425180 BCX0\">\u00a0consistent improvement over time. Consumers respond positively when brands show accountability and support words with long-term action.<\/span><\/span><span class=\"EOP SCXW118425180 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250af32 e-flex e-con-boxed e-con e-parent\" data-id=\"250af32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7b0d elementor-widget elementor-widget-html\" data-id=\"25d7b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [{\r\n    \"@type\": \"Question\",\r\n    \"name\": \"What does consumer trust mean in 2025?\",\r\n    \"acceptedAnswer\": {\r\n      \"@type\": \"Answer\",\r\n      \"text\": \"Consumer trust in 2025 means believing a brand is honest, dependable, and genuinely committed to its customers. 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more<\/a><\/p>\n","protected":false},"author":4,"featured_media":11334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-9645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How People Choose Brands: Insights from Research<\/title>\n<meta name=\"description\" content=\"Discover how people choose brands in 2025 exploring trust, values, digital influence and what today\u2019s consumers demand from brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thepanelstation.com\/insights-stories\/how-people-choose-brands-in-2025\/\" \/>\n<meta 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property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Soneeta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/how-people-choose-brands-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/how-people-choose-brands-in-2025\\\/\"},\"author\":{\"name\":\"Soneeta\",\"@id\":\"https:\\\/\\\/www.thepanelstation.com\\\/insights-stories\\\/#\\\/schema\\\/person\\\/a9a04e8f7b8e05eea92a78a4f2692c98\"},\"headline\":\"Brands: for showing off or for 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