insights

Loyalty? With You? May be, Unless! Brand Loyalty? People Lost It First. Brands Lost It Faster. Trust used to be something brands earned slowly and lost gradually. Not anymore. The latest TPS Pulse Research, based on 150,609 respondents across 60+ countries part of the TPS global community reveals how “loyalty” expires for both sides. One pattern is hard to miss: […]

Juggle, Hustle, Tussle is the norm, but is it normal? If you zoomed out and watched a day in people’s lives across India’s metros, South Africa’s cities, Nigeria’s semi-urban belts, the UK’s suburbs, Italy’s towns, the UAE’s towers, Kenya’s bustling marketplaces and Egypt’s neighborhoods, you’d see a surprisingly familiar routine: early alarms, long work blocks, commutes

The Digital Pulse Digital life is no longer a separate part of the day. It blends into mornings, commutes, conversations, work, distractions and even sleep routines. To understand how people experience their screens, apps and online habits, The Panel Station ran a Pulse Study exploring how digital routines actually feel today. The responses reveal a

What People Say Really Shapes Their Well-Being Health looks different for everyone. For some, it is the energy to get through a busy day. For others, it is emotional, calm, good sleep, or time with people they care about. To understand how people actually experience health and happiness in their everyday lives, The Panel Station

Living or Surviving: How people managed money in 2025? If you could listen to the financial conversations inside homes across India’s cities, South Africa’s suburbs, the UK’s households, Nigeria’s townships, the United Arab Emirates’ apartment blocks, Italy’s family kitchens, Kenya’s streets, and the neighborhoods of the USA, you would hear the same themes being repeated:  “Prices are rising. Needs are