Careem: The Everything App or Just Another App? UAE Speaks!
If you live in the UAE, you’ve probably opened the Careem app more often than your fridge door. From late-night biryani cravings to that last-minute ride to the airport, Careem has slowly become one of those apps that just… exist on your phone, like WhatsApp or Instagram, but more likely to save your day than ruin your sleep schedule.
But here’s the real question:
Is Careem truly “The Everything App,” or is it just another app trying to do everything and be everywhere?
To find out, we asked people across the UAE what they really think about Careem, how they use it, what they love, and what occasionally makes them want to delete it. The results were both surprising and refreshing.
Who’s Using Careem ?
Our survey found that 48.2% of Careem’s users fall between the 35–49 age range, while another 28.2% are between 25–34. The 50+ crowd isn’t far behind at 23.5%, proving that Careem’s fanbase stretches well beyond the “I only use apps for selfies” generation.
Gender-wise, it’s a perfect balance — 50.6% female and 49.4% male.
Share Your Opinions, Shape The Brands That Feels Right for You
How Often Do People Use Careem?
Nearly half of the respondents use the Careem app a few times a week, showing that for most users, it is a regular part of their weekly routine. A smaller but loyal 8.2% use it daily, likely relying on it for essential services like food delivery, groceries, or commutes. Another 31.8% are occasional users who might turn to Careem during weekends, travel needs, or specific convenience moments.
This mix shows that Careem has moved beyond being a niche service to becoming a lifestyle utility for a large chunk of UAE’s urban population. However, there’s still a gap in converting awareness into regular engagement.
So… What Do People Actually Use Careem For
The app’s tagline “The Everything App” starts making sense when you see the variety of services people tap on:
• Food delivery – 78.8%
• Ride-hailing – 55.3%
• Grocery delivery – 54.1%
• Payments – 20%
• Others like laundry, shopping, tickets – 8.2%
Basically, people use Careem more for burgers than for bikes. In a world where food solves more problems than traffic, that’s a solid business model.
Are People Actually Happy with Careem?
Turns out, they mostly are.
That means nearly three-quarters of users (76%) are happy campers. For an app juggling everything from shawarmas to sedans, that’s pretty impressive.
Do UAE Users Truly Get the ‘Everything App’ Promise?
An overwhelming 71.8% of respondents associate “The Everything App” with convenience and variety, showing that Careem’s multi-service ecosystem resonates positively with UAE users. Despite offering a wide mix of features, from rides to groceries, most users don’t see it as overwhelming or disorganized. Only a small minority (8.2%) find the experience confusing, while 15.3% think it’s a bit too feature-heavy.
This means Careem’s branding as “The Everything App” isn’t just marketing talk. It’s a clear, understood value proposition. Users see it as a time-saving, one-stop platform rather than a chaotic mix of services. The challenge ahead is to sustain this simplicity as new features get added.
Careem vs. The Competition
When compared to other big names like Talabat, Uber, or Noon, the verdict was surprisingly friendly:
Over half of UAE users (53%) believe Careem performs better than competitors like Talabat, Uber, or Noon, highlighting strong brand loyalty and satisfaction across multiple services. Another 36.5% rate it “about the same,” suggesting Careem has achieved competitive parity in a crowded app market.
Careem’s local understanding, integrated service model, and customer-centric approach are paying off. It is leading with relevance in the UAE’s lifestyle app ecosystem.
Is “Everything” Too Much of a Good Thing?
So, a clear majority of users are happy living in Careem’s ecosystem.
Careem’s multi-service model has struck a winning balance between convenience and complexity. While about 46% of users admit feeling occasionally overwhelmed, it hasn’t hurt their enthusiasm. Most still prefer having all their services bundled together showing users value efficiency over minimalism.
In short, UAE users are enjoying Careem’s beautiful chaos.
- 10.6% said they often feel overwhelmed
- 35.3% said sometimes
- 34.1% said rarely
- 20% said never
- 64.7% voted for All-in-one convenience
- 14.1% preferred separate, specialized apps
- 18.8% said it depends on the service
- Only 2.4% weren’t sure
Can an “Everything App” Truly Excel at Everything
70.6% believe an “everything app” can deliver excellence across all categories if done well.
That’s a big thumbs-up for Careem’s vision. The UAE audience clearly believes that being ambitious is better than being average.
What Makes Careem Stand Out ?
Beyond numbers, what’s made Careem part of daily life in the UAE is its understanding of local needs. Whether it’s Arabic-language support, familiar payment methods, or local restaurants on the app, Careem doesn’t just operate in the region; it belongs here.
Add to that the fact that over 70% of users associate Careem with convenience, and you’ve got a brand that’s become more of a habit than a service.
Careem has successfully positioned itself as the go-to convenience app for the UAE, bridging multiple services under one green logo.
Though a few users find it cluttered, some think certain services could be stronger, and a small group still prefer specialized apps. But overall, the majority see Careem not as just another app, but as the app that makes their day a little smoother.
The Bigger Picture
Careem’s evolution also mirrors a larger trend — the rise of super apps in the Middle East. As users grow busier and more digitally dependent, they prefer doing more within fewer apps.
This explains why nearly 65% of users in our survey prefer an all-in-one experience. In a country where convenience is king and time is gold, Careem’s “Everything App” model feels right at home.
But success in this space won’t just depend on offering everything. It’ll depend on offering it well. Because at the end of the day, the best apps don’t just live on your phone; they make your everyday life simpler, faster, and maybe even a little more fun.
And if there’s one app doing that in the UAE right now — it’s Careem.
