The holiday season is always a special time for both people and brands. This one time of the year is about spending time with loved ones, eating elaborate feasts one day after another, and making the most of the sale. Buying behaviour on holiday is different than the other times during the year. Owing to a high demand and supply chain, the season is among the busiest and the most profitable seasons of the year. But really, why do people buy more during the holiday season? Let’s find out what influences buying behaviour on holiday and why most companies look forward to tripling their sales during this time.
The Season Comes Exciting Offers:
Most brands roll out coveted offers that allow consumers to save big. Deals such as half off, buy 1 get 1, exclusive coupons, or discounts during Black Friday deals add more to the shopping experience. It is very difficult to give up on those lucrative deals. There is a lot of expenditure during the season every year. Getting gifts for loved ones, bulk shopping for all family members, home decor, upgrading electronic appliances and food items, and luxurious expenses are all on the rise. Most people look forward to purchasing during this time to enjoy exclusive offers.
The Season of Giving Influences Buying Behaviour:
Apart from birthdays, weddings, and anniversaries, holidays are the only time in the year when people buy things for others as gifts. Gifting and donations are standard during the season. According to a poll by Gallup in October 2022, adults in America spent more than $900 on gifts this year. Charities and donations also increased, as Christmas is the season of giving. Gifting is not limited to friends and families. Gifting traditions in workplaces like Secret Santa have grown over the years. This is an added expense compared to other months of the year. But, with an added income from The Panel Station, you can spend less on gifts and maximise your earnings.
Advertising Influence Buying Behaviour on Holiday:
Most businesses spend a lot of money on advertising between Thanksgiving, Christmas, Diwali, and New Year to drive attention to their exclusive deals and influence buying behaviour on holiday. As a result, people spend more money, especially on impulse purchases, and increase the sale figure. Brands make most of their money around this time, compared to other months in the year combined. Be it the supermarket where you get groceries or an Apple store where you would get the latest iPhone, you are being wooed into spending your money everywhere you go.
The Holidays Are a Special Time:
Advertising and seasonal offers work wonders, but nostalgia works best when it comes to the season. Everyone has special memories from the time spent during this time with friends and family. Many people have unique traditions like dining out on the first day of the year, getting gifts for each other during Christmas, decorating the house together, wearing new clothes, and celebrating the New Year together. Some people also have the tradition of going on vacation. All these significantly affect buying behaviour on holidays, especially in the travel industry. However, it’s not always when you have to spend money on vacations. If you have a trip planned during this time, there are ways to make money while relaxing.
Social Media Plays an Important Role:
Everybody is spending during the season. Some may be a little less, some a little more – but spending is common across all classes. The social pressure of spending money just because everyone is spending is a huge driving factor influencing people’s purchasing power. Since social media has come into the picture, the pressure to be liked and accepted in society has also increased. People want to flaunt their gifts online and in social gatherings, which has only contributed to changes in buying behaviour on holiday. If you want to spend on the next season without worrying, become a part of our panel and get exciting vouchers across countries which you can spend however you want. Read more to know how.
The Ease of Buying in Today’s World:
Even during the pandemic, when shops were closed, there was an 8.3% rise in holiday shopping. One can just add to the cart from the comfort of their couch and have things delivered to their doorstep. Shopping has become the easiest thing to do, with all brands opening an online store to simplify the process. Additionally, online deals act like icing on the cake. Many people like to shop online as they can explore different varieties and buy from places that may be far away from in-store shopping. Given how easy it is to purchase things today, the buying behaviour on holiday only grows ten folds.
The Joy of Spending During Holidays:
Call it the spirit of the festival or just the release of happy hormones; this season is joyful. To experience the sheer happiness of making loved ones overwhelmed with joy, we often go the extra mile. Even buying different outfits for oneself to dress up for all the parties and social gatherings makes one feel good. People with good purchasing powers don’t mind spending a lot to have an enjoyable experience. Ultimately, the goal is to have quality time with loved ones.
COVID-19’s Effect on Consumer Behaviour Trends:
People have yet to be able to celebrate festivals as they did before since 2020. The pandemic has changed people’s purchasing behaviour. The importance of celebrating festivals with loved ones has become the top priority for people. In the spirit of the season, especially after witnessing how depressing isolation can be, people don’t mind going over budget. COVID-19 has affected people’s buying behaviour on holiday, as the overall expenditure has increased over the last two years.
Want to make the most of this festive season? Here are some tips and tricks to get the best value for your money:
- Set aside the amount you want to spend during the season and try only to cross the limit if extremely necessary.
- Look out for the best offers wherever you go. Most brands will have seasonal offers to drive buying behaviour on holiday. Take advantage of that.
- Plan all your expenditure well in advance so that you don’t end up paying extra at the last minute. It will help you save more.
- Buy things online. You will get the best discounts with maximum savings without moving a muscle.
- Keep a budget cap on all the gifts that you have to buy. This will reduce your expenses significantly.
- Register on our platform to get rewards in vouchers or cash. Earn more and spend it on all the things you love.
On an End Note:
With all these expenditures, there is a way for you to enjoy the things you want without spending a penny from your wallet. No matter what your buying behaviour on holiday is, we are here to pay for it. Register on our free platform and answer surveys based on your interests, like travel, food, electronics, etc., and get exciting rewards. Accumulate reward points in your survey account and redeem them in your preferred voucher or cash. Eventually, you will pay either zero or less for shopping. So, why wait? Start earning for next season’s sale and get ready for shopping.
94 Comments
Barry Obineche
2 years agoThere are a lot of factors that influence the buying behavior of people during holidays. The holiday season are the most busiest and the most profitable period of the year which brings in economic activity for businesses. Companies compete to sell their best goods, while consumers compete to purchase the best gifts. Two of the many factors listed above that trigger the buying behavior of people are 1)the Advertising influence; people have this fear of missing out on great offers and massive deals. This encourages consumers to take advantage of these promotions and discounts
2) the joy of spending during holidays; since this is a season of giving and spending quality and reasonable time with loved ones, the joy of the season gives people urge to gift to friends, families and loved ones.
To sum it all up, thanks to TPS for the rewarding vouchers that help us pay less while shopping
Oladimeji Oloko
2 years agoGreat tips
Charlene
2 years agoFor most people, there is no budget when it comes to holiday gifts . Festive time , is a time for maxing out credit cards and deferring payments , this seem to be something we do more than others.
Advertising is one of them, and when combined with clever pricing tactics , peplople end up paying more for the things they buy.
Aderibigbe Roseline
2 years agoThis is very interesting and educative
Sanaa
2 years agoI feel happier during a holiday than any other time of year, be it the Christmas period, Eid, Diwali. The decorations and festive activities around make get me into the spirit. There are also more sales these times of the year so that makes me want to visit malls more and treat others too!
Chimezie Ebereonwu
2 years agoIt’s always a beautiful time during the holidays and spending reasonably is what makes it worthwhile. But that concerns created by the covid 19 has somehow minimised my contact with others during shopping. But ,yes for one thing one cannot really totally avoid his family due to the pandemic.
Laial
2 years agoGood
Inzamam
2 years agoA writer who believes in the power of words and wants to become a successful author, Ankita puts humanity before any religion or gender. If she is not working, you will find her either chatting with friends or eating.
Aliya Khan
2 years agoHoliday sale season is time to pamper yourself but yes you should make a list and go for the best discounts, many people wait for this season to shop and advertisements and social midea plays an important role in providing information to consumers.
Inzamam
2 years agoIt’s clear that you take pride in your work. The confidence you have in your academics is impressive. Self-confidence is a great trait to have.
Swamylekha
2 years agoOk
Ntembe Nkausu
2 years agoOne of the drivers of spending during holiday time is that it is a time when most people are free. Most of the year can be quite hectic and offer little time to discover the best offers.
Thanks TPS for such an informative post.
Laial
2 years agoGood
Fathima
2 years agoAwesome one
Rahul kumar
2 years agoA writer who believes in the power of words and wants to be a successful writer, Ankita puts humanity before any religion or gender. If she is not working, you will find her either chatting with friends or eating. She likes to spend time with her family, travel, read love stories, watch movies and listen to songs all is best product
Rahul kumar
2 years agoA writer who believes in the power of words and wants to be a successful writer, Ankita puts humanity before any religion or gender. If she is not working, you will find her either chatting with friends or eating. She likes to spend time with her family, travel, read love stories, watch movies and listen to songs
All are best
Good
Aysha Khatoon
2 years agoVery nice
ليال
2 years agoThank you so much
Shanu Jamgbadi
2 years agoYes it comes with exciting offers
KULDEEP Dhull
2 years agoGood things for festival sale allproduct
mitau koila
2 years agomuch interest panel station
Ebtehal Aqeel
2 years ago?♥️
Peter Edet
2 years agoThis is very interesting and educating,I have learned more on consumers behavior.
Sondus Bakri
2 years ago??????
Neha sharma
2 years agoA writer who believes in the power of words and wants to become a successful author, Ankita puts humanity before any religion or gender. If she is not working, you will find her either chatting with friends or eating. She loves to spend time with her family, travel, read love stories, watch movies,
Saiff
2 years agoلما كل هذا
Eman
2 years agoVery good present
Laial
2 years agoGood
KULDEEP Dhull
2 years agoFamily together and with children happiness so purchase the product every holiday any festival
Farhana
2 years agoVery informative post ..enjoyed reading it
Ehab taman
2 years agoA writer who believes in the power of words and wants to become a successful author, Ankita puts humanity before any religion
Nour
2 years agoI like to buy from internet shop in festial dubai
sherif essa
2 years agoVery cool, special and interesting
Clifford Jideofor
2 years agoThe Holiday buying is one time if not plan you end up buying excess things, going beyond your pocket.
Asheesh Singh
2 years agoWell advised.
Siddharth jadhav
2 years agoVery nice panel stion
SUJOY SARDAR
2 years agoHoliday season is great for online shopping. Here I get meny discount and less price for products. And this Article is about Holiday’s sale. It’s great. Very helpful article. Thank you Panelstation for this article. Here I learn about online shopping portal and there products discount. Thank you Panelstation ❤️
Slindile Ndaba
2 years agoVery interesting panel station
Mohamed
2 years agoفعلا من بعد الوباء و أغلبية الناس تشتاق إلى الاحتفالات و التسوق سواء عن طريق الذهاب إلى المتاجر او المتاجر الإلكترونية.. أما بالنسبة للرحلات فهى تزداد مرة أخرى مع مرور الوقت
Asheesh Singh
2 years agoGreat content.
Shweta Shah
2 years agoHello it was pleasantly surprised that my new year plan was so interesting so new era will traveling and sensation
Nor Njm
2 years agoموضوع جيد
Mushkan jaiswal
2 years agoVery good profomus
Mushkan jaiswal
2 years agoGood quality in all sarvey
محمد الناشري
2 years agoبعد التحيه والتقدير
العروض لها دور كبير خاصة إذا كان المنتج تحتاجه فايدفعك العرض لشرائها
KASHIF KHAN
2 years agoIntresting to read
Asheesh Singh
2 years agoGreat advice.
Prabhat Kumar Sethy
2 years agoDue to covid 19 buying behaviour changes.They prefer more to buying online.More offers and discounts.Easy to order.
Eramfazal
2 years agoYes agreed ,becoz people will always look for best deals to come there way and best offers so looking for a perticular brand to buy in this. Holiday season is always gooooooooood.
Isika gupta
2 years agoThis is good idea for all people for take wining to answer the survey
Isika gupta
2 years agoPeople change our mind on holiday because they are free and try to Reach someone goods and relex
Poonam
2 years agoIts realy very good
Grace
2 years agoThis post is not far from the truth on buying behavior. We all buy more during festive period but people have learned to save more when buying because the first month of every new year is usually hard due to how much people spend the previous year. I am glad we all have learned to spend wisely
Smit Desai
2 years agoNice blog
Guddubhai Shafiq Shaikh
2 years agoGood fantastic nice
Bindhulatha
2 years agoGood article
Saila Habib
2 years agoThe holidays are nice to meet friends and family
صابر
2 years agoمعلومات جيده وقيمه?
Hudson Cruz
2 years agoEngraçado que não só a vontade de obter mais produtos é desenfreada nesse período do ano, como também nosso senso de generosidade é afetado nesse período, acho que não só se limite aos norte americanos ou indianos, deve ser uma realidade no mundo todo, mais no ocidente, eu acho.
Sarchen Fatima
2 years agoI loved the suggested resolutions…there will be no doubt in my mind to start a new year with a new things and new hobbies….to read books and no more scrolling on social media…
رحمه محمد
2 years agoنصائح قيمه جدا يجب أخذها بعين الاعتبار
لقد احببت هذه الاقتراحات وسوف اعمل عليها ان شاء الله
SUJOY SARDAR
2 years agoHoliday season is great for online shopping. Here I get meny discount and less price for products. And this Article is about Holiday’s sale. It’s great. Very helpful article. Thank you Panelstation for this article. Here I learn about online shopping portal and there products discount. Thank you Panelstation ❤️
Shanu Jamgbadi
2 years agoI didn’t spend much during the Christmas season last year because I was in a lot of debt and didn’t have new vouchers from the panel station. But I have fully resumed shopping this February 2023.
ANNA TLAM
2 years agoWhen it comes to Holiday seasons, you just want to buy the perfect gift or just treat your family once a year. At the Panel station is it very comfort to do almost everything online. Thank you, Panel station and team.
Hiral
2 years agoOnline is a best option nowadays. To many varieties. Holiday season is best and more offers and promotion we get.
Grace Nyangige Omonywa
2 years agoIt is very true that people tend to shop more during important events and on holidays since they have been saving all along to meet th needs of this special occasions. However, this also depends on personality. Some people prefer not going shopping however needy they may be.
Nirmala shahani
2 years agoThank you Panel Station. It’s very kind of you to give us rewards. Appreciate the addition of Amazon . People do lot of impulsive shopping without planning and thought process. TPS thank you. Sometimes I have noticed the prices are hiked and that’s how buy one get one free. No businessman will do a loss in their business. They want to get rid of their old stocks hence the offers .
Pari
2 years agoThank you panel station for this article.its very useful and I get so much knowledge from this online shopping is good and good discount I will do survey and tho money o earn I will enjoy thank you once again and keep sending survey we earn money good work
Olusegun Lanipekun
2 years agoThis is a nice and interesting write-up. In all there is need for one to give in to thorough consideration before spending in the holiday season. Holiday will come and go but life continue.
MEHAK SARDAR
2 years agoYes its interesting thing more convenient I love to shop online
gomezgani mphalo
2 years agogreat
Khuthala Mshengu
2 years agoIt is a wonderful time to share beautiful gifts with my loved ones and many great special offers
Mishkat
2 years agoIts true during holidays we tend to buy more and more products its just the deals and offers are soo tempting.
Arinola Lydiakemi
2 years agoThis post is a very true one. Thanks you panel station for the insight on how to limit excess spending during holidays.
Yolande Ntshuntshe
2 years agoThis is great its a wonderful time to share beautiful gifts
Vishalini Trivedi
2 years agoPeople are more driven by the type of holidays and as per festival the mood differs so it’s quite likely to shop accordingly and as per occassion.
K M Balu
2 years agoOffer Give to people that family get special happiness So everyone waiting for that moment So holiday is special day for
everyone
Jason
2 years agoExcellent commentary on spending behavior in our modern society with all its temptations and pitfalls in spite of advice guarding against it. Enjoy reading articles from this author, she adds a bit of humanism to her topics, very enjoyable reading.
Ofonasaha
2 years agoI love holiday is fantastic and amazing
100
2 years ago100%correc about shopping during holidays really there is great need to plan for spending ahead of holidays to avoid over spending
Ommy Dollars
2 years agoVery correct with all the above analysis if one doesn’t plan well you end up spending above your budget because of all the above subjects
Lynette Shipley
2 years agoA good idea , is to start buying gifts during the year Then you don’t have to spend too much at once. You will also then have the time to look properly, and not be rushed. Or not being able to find that special gift you want to give
Wungyaopem Ruivah
2 years agoSo true. Looking forward to earn more through the Panel Station and enjoy shopping ☺️
Mamta Bamnya
2 years agoI like the shopping websites because it provides special offers
Mimi
2 years agoI find it very beautiful and wonderful
Mimi
2 years agoI find it very wonderful and very realistic. I listened to reading it
Mimi
2 years agoA successful writer puts humanity before his eyes before religion and gender. This is just advice, thank you??
Martin Owusu Bempa
2 years agoas we know and have come this far , we only hope for the best
Chhavi bhadauria
2 years agoYes sure for me on a holiday the best thing i would like to do is shopping…and this platform “the panel station gives us specially the teenagers to earn a side income or pocket money so that we can do shopping without caring about the prices!!
Jidonskii
2 years agoI never go overboard with my shopping even during the holiday periods, i’m very disciplined with how i spend money
Faith Cherono
2 years agoHolidays for sure are the greatest time as one tends to live their best moments hence tend to spend more money keeping both themselves and loved ones comfortable and happy…they also tend to spend more since they may decide to travel places and buy gifts for loved ones too
Neressa
2 years agoHoliday, is the time we FAMILY unites,Material gifts is amazing but to reunite as whole is the Best..
Solomon Alldrick
2 years agoGood tip
Chhavi bhadauria
2 years agoYes sure for me on a holiday the best thing i would like to do is shopping…and this platform “the panel station gives us specially the teenagers to earn a side income or pocket money so that we can do shopping without caring about the prices!! The crowd is specilly huge during the holidys which indicates that most people love to shop in their free time.