🌿 Wellbeing — Global Study

Health & Happiness Trends 2026: Cross-Market Wellbeing Report

What does food culture look like in 2026?

For the consumers in this survey, eating is not a choice between old traditions and modern convenience. It is a combination of home-cooked meals, family recipes, global flavours, nutritional goals, food delivery, and the simple comfort of eating something familiar.

💬 Total Respondents: 190,000

🌍 Countries: 30

🗓️ 2026

⏱ 2 Min Read

HEALTH AND HAPPINESS TRENDs

0 %

Describe their overall health as good or excellent

Sleep for six to seven hours

0 %

Wake feeling rested always or often

0 %

Rate their physical activity highly

0 %

Feel they have a strong life balance

HEALTH AT A GLANCE

01 // Positive Health

94%

Health Starts Strong

Most respondents rate their health as good or excellent, reflecting a positive outlook on wellbeing.

02 // Wellbeing Rising

84.2%

Feeling Better

Most say their wellbeing has improved since last year, signalling healthier everyday lifestyles.

03 // Rested Majority

78.9%

Recovery Matters

Most wake feeling rested always or often, highlighting the importance of quality sleep.

04 // Daily Pressure

47.4%

Stress Remains Present

Nearly half experience stress often or very often, showing daily pressures remain significant.

05 // Social Strength

89.5%

Connection Is Routine

90% connect with loved ones daily, reinforcing the value of strong relationships.

06 // Digital Mood

89.5%

Technology Often Helps

Most respondents say digital life positively influences their mood and daily experiences.

07 // Your Turn

YOU

What’s your World Safety Rating?

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How would you rate your wellbeing today?

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THE BIG PICTURE

Wellbeing Is Becoming an Everyday Practice

The survey covers 190,000 respondents across 30 countries, offering a broad view of how consumers are thinking about health and happiness in 2026.

The numbers paint an optimistic picture: 94% of respondents feel their health is in good shape, 89.5% are satisfied with their mental and emotional wellbeing, and 84.2% believe they have made real progress compared to last year.

Despite positive health trends, 47.4% experience stress often or very often — proving that wellbeing and stress coexist. Work demands, family responsibilities, finances, and limited personal time remain constant pressures.

Consumers aren’t chasing dramatic lifestyle overhauls. Instead, they’re finding stability through simple, repeatable habits — walking, staying hydrated, eating balanced meals, sleeping better, and connecting with loved ones. Small actions, done consistently, are becoming the real foundation of feeling in control.

Small Habits Are Replacing Big Health Resolutions

Walking and staying hydrated are the most common daily wellness habits, each practised by 52.6% of respondents. Balanced meals and spending time with others follow at 42.1%, while 36.8% maintain regular sleep routines and make time for reading or learning.

The findings suggest that wellbeing is increasingly built through simple, sustainable habits rather than major lifestyle changes. Open-ended responses consistently highlight exercise, yoga, hydration, healthy eating, quality family time, better sleep, and reducing phone use as the everyday choices that help people feel healthier, happier, and more balanced.

Which small habit has made the biggest difference to you?

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Better Sleep Is About Quality as Well as Hours

Around 68.4% of respondents sleep between six and seven hours on a typical night, making it the most common sleep pattern. Another 10.5% get four to five hours, while an equal proportion sleep fewer than four hours. Only 10.5% report getting eight hours or more.

Despite relatively modest sleep duration, 78.9% say they wake feeling rested always or often. This suggests that sleep quality and consistency may matter as much as the number of hours slept. Open-ended responses reinforce this trend, with better sleep frequently cited as one of the most important habits for improving overall health, energy, and wellbeing.

Stress Is Common, but Coping Is Becoming More Personal

Stress remains a regular part of everyday life. Around 47.4% of respondents experience it often or very often, while a further 31.6% feel stressed sometimes. Family and household responsibilities are the biggest source of pressure at 57.9%, followed by work or studies and financial concerns at 42.1% each.

When stress builds, people turn to a mix of restorative and emotional coping strategies. Sleep is the most common response at 52.6%. Physical activity, talking to someone, and eating or snacking each help 36.8% of respondents, while music, taking a break, and stepping away from digital devices are used by 31.6%. The findings show that people are not relying on a single solution. Instead, they are combining rest, movement, connection, and short breaks to manage daily pressure.

Wellbeing Is Improving, but Progress Is Uneven

The overall direction is positive. Around 52.6% of respondents say their wellbeing is slightly better than it was last year, while 31.6% report a significant improvement. Another 10.5% see no change, and only 5.3% feel their wellbeing has declined slightly. Together, the findings suggest that most respondents are making meaningful progress, even when that improvement is gradual.

Yet feeling better does not mean every wellbeing need has been met. Open responses reveal a desire for more personal time, healthier food, regular exercise, better sleep, lower stress, improved access to medical care, travel, and relaxation.

Is your wellbeing better, worse, or unchanged from last year?

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Happiness Is Rooted in Food, People, and Everyday Comfort

Good food is the most frequently selected contributor to happiness at 57.9%. Spending time with loved ones follows at 47.4%, while physical activity, quality sleep, and entertainment each reach 42.1%.

Happiness is being found in ordinary experiences: shared meals, conversations, sleep, movement, hobbies, and peaceful moments. The findings suggest that everyday comfort and meaningful connection matter more than occasional, extraordinary experiences.

Social Connection and Digital Life Can Work Together

Around 63.2% interact with people they care about multiple times a day, while another 26.3% do so once daily. Together, 89.5% maintain daily contact with loved ones.

Digital life also plays a positive role: 47.4% say it affects their mood very positively and 42.1% somewhat positively. Only one respondent reports a negative effect.

The Future of Wellbeing

Health and happiness in 2026 are becoming less about dramatic transformation and more about sustainable rhythm. The future will be shaped by habits people can repeat on busy days: a walk, water, a timely meal, a conversation, or an earlier night.

What one change would help you feel healthier or happier?

Participate in the survey and compare your priorities with people across 10 countries.