Author

Rakshitha Rai

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Humans thrive on the ever-occurring changes in society. We enjoy those changes and always look for other ways to remodel something that already exists. This is what makes humans unique. Similarly, for a business to succeed, it must constantly evolve. It should also produce something new and innovative occasionally. Some evolutions went as far as changing an industry forever. These generally go by the name ‘disruptive brands’. This blog will list some of the famous disruptive brands that changed their business sector forever. 1. Apple: Apple has a reputation for bringing new and unprecedented challenges for its competitors. It has managed to stay atop of all mobile brands since it started rolling out iPhones. They successfully combined telecommunications, entertainment, and other productivity functions in the same device in 2007. This made many of their products, like the iPod, redundant. It brought a new product that changed the course of the…

Businesses often fail due to the lack of market data and their inability to make the right decision. And for decades, surveys have been one of the widely used ways to gain market insights from the target audience. It helps them identify what their ideal buyer needs. Also, good market research can forecast the upcoming sales pattern. Almost all major businesses in the world use surveys and other market research techniques to keep themselves updated. The purpose can be anything from analysing audience behaviour to knowing the current trends. If you are still not convinced that market research is necessary, read this article that points out the importance of the same. Importance of surveys and market research 1. Make better decision-making: For a business, it is vital to make decisions that make a positive impact on the revenue. But making decisions solely based on assumptions is a fool’s errand. To…